Director of Sales Marketing

• To establish an annual budget marketing plan and action plans with measurable objectives so as to achieve revenue and profit goals outlined in the annual business plan.
• To maintain complete and supported records of all sales agreements contract and quotes for the hotel as per La Maison Policies and Procedures.
• To have a good understanding of contribution margins of each product results and work with respective heads of departments to maximize operating results.
• To set individual sales goals by segments and by managers and executives track and review productivity on a monthly quarterly basis.
• To direct and coordinate sales teams activities in order to secure new and repeat business in order to achieve and exceed budget.
• Track measure and analyze the productivity of the S&M team to achieve and exceed goals
• To maintain a perpetual analysis of key accounts in the Dubai city market and group movements in the region. To have a thorough knowledge of the comp set activities in terms of sales and actions plans.
• To obtain and maintain an awareness of community business political and social factors which may affect hotels financial objectives.
• To ensure that room and banquet space inventories are reviewed bimonthly and strategies are formulated to fill low occupancy periods.
• To ensure that utilization of various technology and software is maximized and that clean data are maintained at all times.
• To maintain a perpetual analysis of competitors marketing and communication activities in the Dubai market. To have a thorough knowledge of competitive marketing business strategies in the Dubai market.
• Guide the Marketing team to develop and execute social media content and engagement strategy supporting Hotel marketing campaigns
• Direct the team on Communications & Revenue in Digital Marketing initiatives SEO / SEM strategy Paid Social Media campaigns Pay per Click etc.)

Qualifications :

• Minimum of five years experience in similar role in the luxury hotel industry
• High degree of commercial awareness and hotel management.
• Strong knowledge of the principles and practices within the sales/marketing/hospitality profession
• Proficiency in MS Office and property management systems.
• Strong media presentation and computer skills.
• Fluency in English written and spoken other languages will be a plus.
• Outgoing and extrovert with high level communication skills.
• Strong influencing negotiating and interpersonal skills.
• Business planning skills and budget management skills.
• Strong statistical analysis and business case development

Remote Work :

No

Employment Type :

Fulltime