Director of Sales Marketing

Roles and responsibilities

We are currently seeking for passionate and dynamic Sales & Marketing professionals who pride themselves on their ability to deliver extraordinary levels of customer service and provide creative solutions to our guests.

Job Summary

The Director of Sales and Marketing is responsible for developing and implementing a commercial strategy that delivers net revenue results for the property. This includes overseeing the execution of the commercial focus process, which drives business growth across key areas such as Revenue Management, Sales, Marketing, and Public Relations.

In this role, the individual will lead a dynamic team, managing both sales and marketing operations. The Director will ensure alignment between sales and marketing strategies to meet revenue goals and expand the customer base. This requires a strategic thinker with strong leadership, communication, and analytical skills to spearhead innovative campaigns and optimize the sales pipeline.

Scope

Oversees and has direct accountability for delivering all hotels revenues and more specifically-

• Rooms
• Conference and Banqueting
• Food and Beverage
• Other revenues
• Own commercial planning calendar
• Direct and oversee all C&E sales and conversion activity
• Own the creation and execution of the Revenue Proposal for the property or cluster
• Manage hotel sales strategy activities
• Manage hotel level marketing activities [Online and Offline]
• Manage hotel level Public Relations activities
  

Key Responsibilities

• Develop detailed and real time knowledge of all competitor and market activity to maintain own position of market leadership.
• Optimally manage to the benefit of the hotel I cluster, relationships with all stakeholders, owners, hotel teams.
• Prepare professional accurate and timely reports that show progress through clear and concise metrics and management information.
• Ensure all systems are updated with real time accurate data.
• Own sales accountability for all hotel accounts.
• Design, gain agreement and execute the hotel’s marketing plan under the guidance of regional marketing team (includes business objectives, strategies, budget, targets in alignment with regional and global approach).
• Implement and leverage all agreed Rotana Regional marketing and sales promotions for all business segments (e.g. leisure and meetings).
• Manage and review the effectiveness of all F&B promotions according to brand guidelines.
• Support the brand proposition and execution through monitoring, managing all on-property. collateral, internal or external images, 3rd party collateral, events etc under the guidance of BPS.
• Drive Rotana Rewards customer acquisition through execution of global Rotana Rewards campaigns and development of relevant on-property initiatives.
• Identify local partnerships to support and maximize the hotel revenue in conjunction and with authorization of regional marketing.
• Work with the E-Commerce teams to ensure online hotel content is accurate and visible through other distribution channels.
• Work with the PR team (both Corporate communications and Brand PR) to maximize positive visibility and positioning of hotel.
• Consistently conforms to Rotana brand standards and corporate identity guideline and utilizes all marketing and communication tools (under the guidance of regional marketing and BPS).
• Measure and report on performance of campaigns for the hotel.
• Lead, engage and develop team, and maintain a live succession plan.
• Participate in the leadership activity of the hotel including duty management as required.
  

Skills

Education, Qualifications & Experiences

You should be holding a bachelor degree in sales and be computer literate with effective and outstanding communication skills, both verbal and written.

Knowledge & Competencies

The ideal candidate will be dynamic and a ‘finisher’ with an eye for detail and the ability to drive through solutions. You are having a strong commercial orientation with broad business understanding and skills, equipped with a sharp intellect in order to focus on key issues with an attention to details and accuracy of information while possessing following additional competencies-

Understanding the Business

Influencing Outcomes

Planning for Business

Desired candidate profile

The Director of Sales & Marketing is a senior leadership position within a hospitality organization, responsible for driving revenue growth, brand visibility, and customer engagement through strategic sales and marketing initiatives. This role involves overseeing both the sales and marketing teams, ensuring that the hotel, resort, or other property attracts and retains customers, and positioning the brand effectively in the marketplace.

Key Responsibilities

1. Strategic Planning and Execution:

   • Develop and execute comprehensive sales and marketing strategies to achieve business goals.
   • Align sales and marketing strategies with the overall objectives of the organization, ensuring all campaigns and initiatives contribute to the long-term success of the brand.

2. Revenue Management:

   • Collaborate with the revenue management team to establish pricing strategies and ensure that revenue generation is optimized.
   • Oversee the development of promotional offers, packages, and special events to drive sales during both peak and off-peak seasons.

3. Brand Development and Positioning:

   • Ensure consistent brand messaging across all marketing channels.
   • Work on maintaining a positive public image and reputation of the property through various marketing efforts, including public relations and media relations.

4. Team Leadership:

   • Lead and manage both the sales and marketing teams, setting clear goals, expectations, and performance metrics.
   • Mentor and develop staff, encouraging continuous learning and professional growth.
   • Foster a culture of collaboration between sales, marketing, and other departments, ensuring alignment across all business units.

5. Market Research and Analysis:

   • Conduct market research to stay ahead of industry trends, identify opportunities, and understand competitor activity.
   • Utilize market data and consumer insights to inform decisions and adjust strategies as needed.
   • Regularly monitor performance metrics such as occupancy rates, average daily rates (ADR), and revenue per available room (RevPAR).

6. Digital Marketing and Social Media:

   • Oversee digital marketing efforts, including SEO, content marketing, social media, email campaigns, and online advertising.
   • Ensure the website, social media profiles, and other digital platforms are up-to-date, user-friendly, and aligned with the property’s branding.
   • Monitor and report on the success of digital campaigns, adjusting strategies to improve engagement and conversions.

7. Public Relations and Communications:

   • Act as the property’s spokesperson in media engagements, interviews, and public events.
   • Manage public relations strategies to increase media exposure and enhance the brand’s image.
   • Handle crisis communication effectively, ensuring the organization’s reputation is protected during challenging situations.

8. Sales Leadership:

   • Oversee direct sales efforts, including corporate accounts, group bookings, and individual sales.
   • Foster relationships with key clients, including travel agents, event planners, corporate clients, and local businesses.
   • Develop and maintain a network of contacts to generate leads and expand the business.