Director of Sales Marketing

Roles and responsibilities

Ready to spread the word about our exceptional guest experiences? We’re searching for a Sales & Marketing Director with the strategic nous to help us beat our room night sales goals. Night after night.

Every day is different, but you’ll mostly be:

• Managing daily sales activities and coaching your team to deliver to their full potential
• Hitting all personal and team sales goals to help us maximise profitability
• Creating and implementing sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food and beverage and banquet sales
• Producing and reviewing monthly reports to monitor performance
• Leading marketing efforts to up-sell guests on hotel services, offerings, and amenities
  

What We Need From You

• Bachelor’s degree / higher education qualification / equivalent in hospitality or related field
• Four or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team
• Strong knowledge of local businesses and business trends required
• English language fluency is a must.
• Knowledge of other languages will be an added advantage.
• Developing a Marketing Plan: Creating a comprehensive marketing strategy for the upcoming year, which may include digital campaigns, events, media placements, and partnerships to increase brand awareness and sales.
• Leading a Sales Team Meeting: Conducting regular meetings with the sales team to review performance, discuss new leads, and strategize on achieving sales goals.
• Creating an Advertising Campaign: Overseeing the creation of a print or digital advertising campaign to attract new customers or target a specific segment, such as corporate clients or leisure travelers.
• Reviewing Budget and Financial Reports: Reviewing the sales and marketing budget to ensure that expenses are within forecasted limits and discussing the return on investment for different campaigns.
• Building Partnerships: Establishing strategic partnerships with travel agencies, influencers, and other businesses that can help increase exposure and drive sales.

Desired candidate profile

1. Strategic Planning and Execution

• Developing Sales & Marketing Plans: Designing comprehensive sales and marketing strategies to drive revenue growth, enhance brand awareness, and achieve business goals.
• Market Research and Analysis: Conducting market research to understand industry trends, competitor strategies, and customer needs, and using these insights to inform sales and marketing efforts.
• Targeting Key Segments: Identifying and targeting specific market segments, such as leisure, corporate, group, or events, to maximize sales opportunities and revenue.

2. Brand Management and Positioning

• Brand Strategy: Developing and maintaining the brand’s identity, ensuring all marketing efforts are aligned with the organization’s values and positioning in the market.
• Marketing Communications: Overseeing all marketing communications (e.g., advertisements, social media, digital campaigns) to ensure consistency and effectiveness.
• Public Relations: Building and maintaining relationships with media outlets, influencers, and key stakeholders to enhance the brand’s image and visibility.

3. Sales Leadership

• Sales Team Management: Leading the sales team, setting goals, providing motivation, and ensuring that they achieve their sales targets.
• Sales Training and Development: Coaching and training the sales team to improve performance, focusing on lead generation, negotiation skills, and closing sales.
• Client Relationship Management: Building and maintaining strong relationships with key clients, partners, and industry influencers to foster long-term business opportunities.
• Revenue Generation: Driving both direct and indirect sales through various channels, including corporate accounts, events, leisure, and online platforms.

4. Marketing Campaigns and Digital Strategy

• Digital Marketing: Overseeing the development and implementation of digital marketing strategies, including SEO, SEM, social media, email marketing, and online advertising.
• Content Strategy: Managing content creation (e.g., blog posts, videos, social media posts) to engage and attract potential customers.
• Online Presence Management: Ensuring that the brand’s online presence is optimized, including maintaining the website, managing online booking systems, and enhancing social media engagement.
• Analytics and ROI: Analyzing the performance of digital campaigns using data-driven metrics, and adjusting strategies to ensure high return on investment (ROI).

5. Budgeting and Financial Management

• Budget Creation and Oversight: Developing and managing the marketing and sales budget, ensuring that spending aligns with business objectives and delivers the desired outcomes.
• Cost-Effectiveness: Identifying and implementing cost-effective strategies to promote the brand and generate sales without compromising quality.
• Revenue Forecasting: Working with senior leadership to forecast future revenue and sales trends based on marketing and sales activities.

6. Event Marketing and Promotions

• Promotional Campaigns: Leading promotional activities, such as seasonal offers, loyalty programs, and special events, to increase sales during peak and off-peak periods.
• Event Planning and Execution: Organizing large-scale events, conferences, exhibitions, and trade shows to promote the brand, attract clients, and enhance visibility.
• Partnership Development: Collaborating with other businesses, agencies, and local organizations to create mutually beneficial marketing partnerships.