Director of Sales Marketing

Key Job Responsibilities

MARKETING PLANNING

• Development of the Hotel Sales & Marketing Sales Plan
• Preparation of the Hotels Budget and Goals program
• Identify sources of business in all market segments and provide the sales elements of developing relationships with them
• Develop new business from other markets for the hotel
• Develop new corporate and leisure business
• Identify other sources of potential business for the Hotel and establish solicitation programs to maximize sales
• Direct and administer the sales and marketing goals of the Hotel
• Analyse market changes and implement programs and corrective action with the Sales Department to meet these changes i.e.. Changes in the market place
• To ensure discussions on tactics and strategies with the General Manager are carried out
• To foster and maintain team spirit and morale of the Sales team in achieving their goals and objectives
• Ensure company and Hotels objectives are met through effective and appropriate packaging product pricing and positioning of the Hotel
• Maintain supportive internal selling and cohesion between the Sales and Marketing Department and all Departments of the Hotel
• Establish programs and direct efforts to achieve group and FIT room night goals and to develop ongoing relationships with customers
• Establish marketing programs to achieve revenue objectives
• Optimise quality of product and service and guest satisfaction
• Ensure achievement of optimum revenue and profitability by controlled expenditure and consistently high guest relations performance

SALES ADMINISTRATION:

• Setting overall strategy for sales approach with regard to the management of all Inbound Operators and Wholesalers locally and internationally for the hotel
• Setting overall strategy for sales approach with regards to travel agents leisure corporate markets and Mice market
• Allocating tasks for each sales person and setting geographic call pattern and product responsibilities
• Monitor sales production and adjust sales activities account coverage and sales priorities as necessary to achieve plan goals
• Establish account qualification criteria and use market research and telemarketing resources to identify priority markets and accounts. Assign sales personnel to assure coverage of all major markets and segments
• Develop annual sales department budget and execute the sales program and activities within it
• Oversee the organization and execution of familiarization/site inspection trips by major clients
• Outlining structure of weekly reports
• Management reporting including Monthly Sales Reports and Forecasts
• Develop active communication and close rapport with National Tourist offices Wholesalers Tour Operators and other sources of sales information and support
• Execute direct mail campaigns to reach specific markets and any other programs or promotions that will result in achieving the goals set out in the Hotel Marketing Plan
• Maintain a high level of exposure for the Hotel in major markets through direct sales solicitation telephone fax telex contact and written communications
• To ensure ongoing efforts are being made to identify and develop new accounts to meet portfolio growth objectives as identified in the annual performance appraisal
• Utilise previous exposure experience and contacts to crosssell other properties in the Group
• Identify training needs develop formal training plans and implement appropriate training sessions
• Conduct team meetings as appropriate to include review of procedures and events which warrant special handling and detailed information

ADMINISTRATION:

• Implementation of effective sales systems and procedures that will ensure the efficient execution of the requirements of all business secured for the Hotel
• Establish travel schedules and monitor travel expenses and budgets to optimize sales productivity
• To ensure that the mailing list is always updated
• Ensure that all files on major Hotel accounts are maintained as well as the filing system.

INVENTORY MANAGEMENT:

• Assess margin of contribution of group business to maximize contribution from available room inventory
• Manage and maximize returns on room block commitments and identify opportunities for focused sales programs
• Coordinate group room forecasts and prospects with the reservations department so as to help the Hotel achieve maximum capacity room utilization
• Update and maintain current rates in the GDS.

COMMUNICATIONS:

• Develop and maintain effective communication channels with all departments within the hotel
• Maintain close frequent and open communication with the General Manager and other Department Heads as well as with the Sales Team
• Maintain supportive timely communications with Regional Sales Officers
• To ensure awareness of bookings and sales programs among the other operating Departments of the Hotel
• Maintain timely and responsive communications with accounts and prospects
• Develop and maintain a marketing communications program in concert with the objectives of the Hotels overall plan to achieve the desired image perception and reputation in the mindset of the consumer

OTHERS:

• Perform all duties and responsibilities in a timely and efficient manner in accordance with established Hotel policies to achieve the overall objectives of the position
• Establish and maintain effective team member relations
• Maintain the highest standards of professionalism ethics and attitude towards all Hotel guests clients staff and team members
• Maintain professional business confidentiality at all times
• Perform related duties and special projects assigned by the General Manager
• Handle and take on any other sales related function or responsibility and/or project as and when required

SALES AND MARKETING:

• Lead and develop sales personnel potential
• Recruit select train and motivate the personnel in the Sales Department to realise their potential and to develop individuals for advancement

Qualifications :

• Minimum of 2 years experience in the same function
• Strong interpersonal skills and a proven track record in managing and motivating people
• Excellent knowledge of Dubai UAE & GCC sales market.
• Excellent communication & negotiation skills.

Remote Work :

No

Employment Type :

Fulltime