Director of Marketing and Sales
Posted on :
17-09-2024
Employer Active
1 Vacancy
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Job Description
- Produce the Annual Revenue Plan, Marketing Budgets and Forecasts.
- Produce Action Plan related to the Revenue Plan to ensure Revenue Plan objectives are achieved.
- Provides a professional, advisory support service to the Cluster Commercial Director.
- Coordinate all methods of maintaining and increasing business volume. This includes advertising, sales promotion, personal selling, publicity, community relations, special sales projects etc.
- Create and implement special programs to achieve greater profitability through increasing average rate, increasing overall occupancy, increasing business volume, during off-peak periods, Increasing local Food & Beverage and Banquet Sales
- Investigate Potential Market by reviewing Sales Department and Front Office correspondence files, analyzing guest history and registration card files, studying guest feedback, reviewing government statistics on visitors to the city, analyzing competition's sales/promotion efforts, studying various reference and industry publications for sales leads.
- Recommend to the Cluster Commercial Director the kind of advertising which will be most productive for the hotel by analyzing the market effectiveness of past advertising campaigns and consulting with other Department Heads and the Advertising Agency.
- Review regularly the Public Relations activities to ensure high awareness of the hotel in the local and national media.
Employment Type
Full-time
Department / Functional Area
Key Skills
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