Marketing Manager
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Job Summary
In partnership with our client a premium business group based in the UAE we are seeking a Marketing Manager to lead the companys overall marketing strategy brand positioning digital growth content direction and performance marketing across multiple business verticals. If you are a commercially minded marketing leader who thrives on both strategy and execution we want to meet you.
Who are we looking for
- You are a senior marketing professional with 8 to 12 years of experience leading integrated marketing functions across digital performance content and PR.
- You are a brand builder who understands how to position a business for growth maintain consistency across channels and create campaigns that drive real commercial outcomes.
- You are performance-driven and data-savvy tracking CAC ROI lead quality and campaign effectiveness with the same rigour you apply to creative decisions.
- You are a strong team leader who builds mentors and holds marketing teams accountable while maintaining a collaborative and high-energy working culture.
- You are commercially sharp always connecting marketing activity back to revenue pipeline and business growth rather than vanity metrics.
- You are innovative and forward-thinking staying ahead of digital trends emerging platforms and marketing technologies to keep the business competitive.
Your Responsibilities
Marketing Strategy and Brand Leadership
- You will develop and execute comprehensive marketing strategies aligned with business growth objectives and brand positioning across all verticals.
- You will lead brand development market positioning and integrated marketing initiatives ensuring strong brand consistency across digital offline PR and customer-facing channels.
- You will develop annual marketing plans budgets KPIs and campaign roadmaps aligned with business priorities.
Performance Marketing and Growth
- You will oversee performance marketing activities including Meta Ads Google Ads YouTube campaigns SEO lead generation and conversion optimisation.
- You will track and optimise customer acquisition cost ROI lead quality and campaign performance metrics developing growth strategies across multiple channels.
- You will analyse campaign performance audience insights and competitor activity to continuously improve marketing effectiveness.
Content Media and PR
- You will lead content strategy across social media long-form short-form founder-led marketing and digital storytelling initiatives.
- You will oversee creative direction for campaigns and brand communication managing PR activities media relationships influencer collaborations and reputation management.
- You will ensure high-quality content production that is aligned with audience engagement and commercial objectives at all times.
Team Leadership and Stakeholder Management
- You will build lead and mentor high-performing marketing content creative and media teams establishing clear KPIs reporting structures and accountability frameworks.
- You will coordinate with Sales Operations PR and external agencies to ensure alignment of campaigns and business goals.
- You will manage relationships with agencies media partners and marketing vendors to deliver best-in-class execution.
Digital Innovation and Automation
- You will drive adoption of AI tools marketing automation systems CRM integrations and analytics platforms to improve marketing efficiency and scalability.
- You will identify emerging marketing trends technologies and platform opportunities supporting data-driven decision-making through dashboards and marketing analytics.
What Success looks like
- A clearly defined and consistently executed marketing strategy that drives measurable brand growth and commercial impact across all business verticals.
- Improved customer acquisition cost and ROI across performance marketing channels with campaigns that generate qualified leads and convert at a strong rate.
- A high-performing marketing team with clear KPIs strong accountability and a culture of continuous improvement and creative excellence.
- PR and media coverage that builds brand credibility expands reach and positions the business as a leader in its space.
- Marketing automation and analytics systems that improve efficiency reduce manual workload and enable faster smarter decision-making.
To be considered for this role you should have
- A Bachelors degree in Marketing Business Administration Communications or a related field. An MBA or equivalent qualification is preferred.
- 8 to 12 years of experience in marketing brand management or growth-focused leadership roles.
- Proven experience leading integrated marketing functions across digital performance PR and content marketing.
- Strong proficiency in performance marketing platforms including Meta Ads Google Ads and SEO tools.
- Experience with CRM systems marketing automation tools and AI-driven marketing workflows.
- Google Ads Meta HubSpot or Marketing Analytics certifications are preferred.
Challenges you may face in this role
- Managing a broad marketing mandate across multiple business verticals simultaneously without losing focus or execution quality on any front.
- Balancing long-term brand building with the short-term pressure of performance marketing targets and lead generation goals.
- Coordinating a large and diverse team of creative content and digital specialists while maintaining alignment with commercial objectives.
- Staying ahead of rapidly evolving digital platforms algorithm changes and consumer behaviour shifts in a competitive market.
The Goodies
- A senior marketing leadership mandate with real authority to shape brand strategy and drive commercial growth across a premium business group.
- Exposure to high-profile campaigns brand partnerships and multi-vertical business operations in one of the worlds most dynamic markets.
- A performance-driven environment that rewards commercial impact creative excellence and strong leadership.
- Competitive salary and benefits package.
