Brand Manager, Digital and consumer
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Job Summary
About Abbott
Abbott is a globalhealthcareleader creating breakthrough science to improve peoples health. Were always looking towards the future anticipating changes in medical science and technology.
Working at Abbott
At Abbott you can do work that matters grow and learn care for yourself and family be your true self and live a full life. You will have access to:
Careerdevelopmentwith an international company where you can grow the career you dream of.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity working mothers female executives and scientists.
Medical Devices
Ourmedical deviceshelp more than 10000 people have healthier hearts improve quality of life for thousands of people living with chronic pain and movement disorders and liberate more than 500000 people with diabetes from routine fingersticks.
AboutDiabetes Care
Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.
Abbott Diabetes Care (ADC) Division is looking for a Brand Manager Digital and consumer based in UAE
As Brand Manager youll be responsible to-
Drive monitor and control digital & consumer-related programs and activities to ensure Abbotts brand reputation voice perception and image is safeguarded and represented in an optimal way. This includes driving brand awareness related campaigns and activations around the brand overall specific programs as well as existing and new product launches targeted for consumers in GULF & Pakistan. This is all with the aim to help drive the business so that the organizations short and long-term business objectives are met. Comply with regulations and standards and protect the organizations public reputation.
What Youll Do-
Ensures that all activities are performed in compliance with quality system requirements.
Lead the development and execution of integrated marketing/communications campaigns including collaborating and actively problem solving with cross-functional peers in PR marketing digital to ensure timely and strong execution as well as ensuring its alignment with the business objectives and goals.
Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective together with close collaborations with regulatory to ensure alignment to policies and procedures.
Direct and manage the execution of the various brand related projects and campaigns along with ensuring clear KPIs are set for each.
Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products including online/offline channels.
Craft and create content and promotional material/templates to be used in both online and offline channels such as brochures flyers invitations agendas giveaways e-newsletters whitepaper customer testimonials videos etc.
Close collaboration with the different functional team members to ensure alignment on new material being created objectives channels to use target audiences and amplification targets.
Ensure our brand is effectively represented on various online/digital channels such as our websites linked-in partners websites etc.
Manage our media plan for our promotional campaigns (online and offline publications and channels)
Ensure clear metrics and KPIs are set in place for the various promotional/advertisement campaigns
Performance monitoring and analytics on all various campaigns events advertising and content marketing activities (customer engagement conversion reach shares likes brand awareness etc)
Oversee appropriate agency relationships and program work in support of strategy.
Drive innovative CRM campaigns to continuously engage both new and existing consumers and HCPs
Required Qualifications-
A minimum of a bachelors degree is required and MBA or advanced degree is preferred in Business Management Marketing communications or Digital Marketing
Email Marketing (Marketing automation) software
Microsoft Office suite (Word PowerPoint Outlook)
Data analytics tool (Excel Tableau)
Good understanding of digital channels (web social advertising)
Knowledge of SEO and google analytics
English excellence is a must
20% travel required.
Proven work experience of at least 8 years in digital & social marketing communication
Knowledge of social trends and marketing strategies
Familiarity with B2C advertising campaigns
Hands-on experience with web content management tools
Experience with marketing campaigns and social media
Project management skills such as PMP or other certifications is preferred
Analytical skills: ability to consume identify and act on data
Excellent verbal and written communication skills.
Resourceful self-motivated eager learner good organizational skills detailed-oriented ability to prioritize team-player and honours deadlines.
Follow your career aspirations to Abbott for diverse opportunities with a company that provides the growth and strength to build your future. Abbott is an Equal Opportunity Employer committed to employee diversity.
Connect with us aton LinkedIn at at on Twitter@AbbottNews.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
