Business Development Manager

**Applications will be accepted through 21 August 2026. Please note that submissions may not be reviewed prior to this deadline.**

Employee growth and development are key to our success and central to our Employee Value Proposition (EVP) We show our commitment to helping employees thrive by supporting continuous learning and career advancementmaking our organization a place where people dont just work they grow.

What will the work look like for me

This Business Development role is focused on accelerating growth in the Middle East region across multiple markets including Events Advertising Transportation Government Industry Retail Education and Hospitality.

The primary objective is to build and nurture relationships with key industry stakeholderssuch as end customers architects consultants and engineersto gain valuable market knowledge and influence project positioning in favor of Daktronics. Also identify and cultivate new A/V integrator partnerships to expand our reach.

Market Development

• Gain common understanding of market dynamics trends stakeholder perspectives decision making on purchases and competitive landscapes. Primary areas of focus include:
  • Continuing to grow the Events market for both indoor arenas and outdoor stadiums.
  • Hospitality and entertainment are a growing market especially in Saudi Arabia and will be a key focus area.
  • Transportation infrastructure is being developed at a rapid pace in the UAE Qatar and Saudi Arabia and is an area we would like to develop further with Daktronics transportation solutions.
  • Identify new customers and market opportunities.
  • Identify recruit and onboard new partners and AV system integrators.
• Build and maintain relationships with architects consultants engineers trade associations industry partners and A/V integrators. Collaborate with architectural consulting and engineering firms to:
  • Educate them on Daktronics solutions.
  • Secure product specifications on upcoming projects.
  • Understand their challenges/opportunities and explore how Daktronics can address them.
• Engage directly with prospective customers to understand use cases buying behaviors procurement processes and educate them on the benefits of Daktronics products.
• Represent Daktronics at trade shows AV/tech conferences and industry events to enhance brand visibility across all external stakeholders.

Improvement and Experimentation

• Compile feedback received from external stakeholders into opportunity/problem summaries and share with relevant internal stakeholders to drive continuous improvement and market expansion.
• Launch and manage pilot projects and early deployments with architects consultants engineers and AVIs to validate assumptions and refine strategies.
• Leverage early adopters to optimize offerings and scale into target markets.
• Create business development plans to achieve revenue targets.

Collaboration

• Partner with Sales Product Management and Marketing to align strategies for each business vertical.
• Work closely with sales teams to ensure smooth opportunity transitions.

Product Training

• Deliver sales and technical training.
• Conduct product demonstrations.
• Educate partners on new products and technologies.

Where is this opportunity located

Position has opportunity to work from our Dubai office. This position is open to candidates eligible to work in the UAE.

To be considered for Business Development Manager we require the following:

• Bachelors degree preferably in business-related or technical-related field.
• Strong computer proficiency especially in Office365 tools; and the ability to quickly learn new software.
• Effectively exercise discretion and independent judgment.
• Ability to maintain a flexible schedule:
  • Willing to travel approximately 25% of the time including some weekends.
  • International travel required including periodic extended stay trips of up to two weeks when necessary.
  • Willing to communicate with the United States Shanghai or Europe during their business hours.
• Ability to travel by air and ground. Valid drivers license and good driving record.

Desired traits

• B2B sales and business development experience
• Key account management
• Industry Familiarity: Strong understanding of LED display technology. Experience in Events Advertising Transportation Government Industry Retail Education and Hospitality market verticals preferred. Prior engagement with architects consultants and engineers also preferred.
• Sales Acumen: Ability to communicate a compelling vision build strong relationships and position Daktronics for future success.
  • Confidently engage in technical sales conversations translating complex product capabilities into clear value-driven business outcomes for customers ACEs and AVI partners.
  • Strong ability to discuss technical topics comfortably with external stakeholders. (e.g. LED display and control system features).
• Communication and Relationship Building: Personable and outgoing with excellent communication negotiation and presentation skills.
• Cross-Functional Collaboration: Effective in working across departments including Sales Project Management Product Management and Marketing.
• Strategic Thinking: Skilled in identifying high-impact opportunities and developing actionable plans.
• Entrepreneurial Mindset: Comfortable navigating ambiguity initiating projects and wearing multiple hats. Proven success in identifying new markets and driving growth.

Internal resources to learn more about the role

To help you prepare and learn more about this opportunity explore the following resources:

• Career Resources

Application process & feedback:

We are committed to providing tailored feedback to all internal applicants. We encourage you to ask for feedback from the interview team and your supervisor throughout.

Daktronics is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability protected veteran status or other characteristics protected by law.