Brand Manager, Digital and consumer

About Abbott

AboutDiabetes Care

Were focused on helping people with diabetes manage their health with life-changing products that provide accurate data to drive better-informed decisions. Were revolutionizing the way people monitor their glucose levels with our new sensing technology.

Abbott Diabetes Care (ADC) Division is looking for a Brand Manager Digital and consumer based in UAE

As Brand Manager youll be responsible to-

• Drive monitor and control digital & consumer-related programs and activities to ensure Abbotts brand reputation voice perception and image is safeguarded and represented in an optimal way. This includes driving brand awareness related campaigns and activations around the brand overall specific programs as well as existing and new product launches targeted for consumers in GULF & Pakistan. This is all with the aim to help drive the business so that the organizations short and long-term business objectives are met. Comply with regulations and standards and protect the organizations public reputation.

What Youll Do-

• Ensures that all activities are performed in compliance with quality system requirements.

• Lead the development and execution of integrated marketing/communications campaigns including collaborating and actively problem solving with cross-functional peers in PR marketing digital to ensure timely and strong execution as well as ensuring its alignment with the business objectives and goals.

• Review and monitor all ad-promo material to ensure the brand is effectively and accurately represented from a visual and messaging perspective together with close collaborations with regulatory to ensure alignment to policies and procedures.

• Direct and manage the execution of the various brand related projects and campaigns along with ensuring clear KPIs are set for each.

• Set and drive internal and external communication programs to create awareness and drive engagement with our brand and products including online/offline channels.

• Craft and create content and promotional material/templates to be used in both online and offline channels such as brochures flyers invitations agendas giveaways e-newsletters whitepaper customer testimonials videos etc.

• Close collaboration with the different functional team members to ensure alignment on new material being created objectives channels to use target audiences and amplification targets.

• Ensure our brand is effectively represented on various online/digital channels such as our websites linked-in partners websites etc.

• Manage our media plan for our promotional campaigns (online and offline publications and channels)

• Ensure clear metrics and KPIs are set in place for the various promotional/advertisement campaigns

• Performance monitoring and analytics on all various campaigns events advertising and content marketing activities (customer engagement conversion reach shares likes brand awareness etc)

• Oversee appropriate agency relationships and program work in support of strategy.

• Drive innovative CRM campaigns to continuously engage both new and existing consumers and HCPs

Required Qualifications-

The base pay for this position is

In specific locations the pay range may vary from the range posted.