Head of Sales Professional Beauty

Head of Sales

Location: Dubai UAE
Industry: Professional Beauty & Hair Care Distribution
Department: Commercial / Sales
Reporting To: Business Director (Primary) CEO (Secondary)

Role Overview

A leading distributor in the professional beauty and hair care industry is seeking a commercially driven Sales Manager to lead and transform its sales function across the UAE and GCC markets.

This role is not a traditional hold-and-grow position. It is a transformation mandate focused on building structure improving commercial planning strengthening distributor management and scaling sustainable growth across multiple channels including salon professional retail and e-commerce.

The successful candidate will combine strategic commercial leadership with strong emotional intelligence team leadership and operational discipline.

Key Responsibilities

Commercial Strategy & Growth

• Develop and execute the companys sales strategy across brands channels and territories.
• Drive sustainable revenue growth and market expansion across the UAE and GCC.
• Build and optimize route-to-market strategies to maximize market penetration and operational efficiency.
• Identify new business opportunities whitespace markets and growth segments.
• Establish structured commercial planning rhythms forecasting processes and performance tracking mechanisms.
• Monitor market trends competitor activity and customer behavior to adapt commercial strategies proactively.

Distributor & GCC Market Management

• Manage and strengthen distributor relationships across GCC markets particularly KSA.
• Lead distributor performance reviews planning cycles and commercial alignment.
• Ensure effective execution of brand strategies and sales initiatives within distributor networks.
• Support regional expansion initiatives and commercial scaling plans.

Team Leadership & Performance Management

• Lead coach and develop a multi-channel sales team across salon professional retail and e-commerce channels.
• Build a high-performance culture centered around accountability ownership and collaboration.
• Implement structured sales planning territory management and client segmentation frameworks.
• Set KPIs and performance expectations while providing continuous coaching and development.
• Foster strong communication and team engagement during periods of organizational transformation.

Client Relationship Management

• Maintain and strengthen strategic relationships with key accounts and major clients.
• Ensure a service-first mindset across the commercial function.
• Oversee commercial negotiations pricing discussions and partnership development.
• Support client retention and long-term business growth initiatives.

Cross-Functional Collaboration

• Partner closely with Marketing Finance Supply Chain and Education teams to ensure aligned execution.
• Lead forecasting and demand planning discussions with internal stakeholders.
• Ensure commercial activities are coordinated with operational and brand priorities.

Requirements

Experience & Background

• Bachelors degree in Business Management or a related field.
• Minimum 10 years of sales experience including recent experience in a senior commercial leadership or Head of Function role.
• Background within Beauty Hair Care Professional Salon Personal Care or adjacent FMCG industries.
• Proven experience managing distributor networks across the GCC ideally including KSA.
• Strong exposure to multi-channel sales environments including salon professional retail and e-commerce.
• Experience leading sales transformation restructuring or operating model improvements.
• Strong understanding of forecasting commercial planning and performance management frameworks.

Preferred Qualifications

• Arabic language skills are highly preferred.
• GCC salon professional market experience is a strong advantage.
• MBA or equivalent commercial qualification is a plus.
• Experience working within transforming or scaling businesses is preferred.

Key Competencies

• Strong commercial acumen and strategic thinking.
• High emotional intelligence and relationship management capability.
• Calm influential leadership style with strong coaching ability.
• Excellent communication and stakeholder management skills.
• Ability to lead change while maintaining team engagement and morale.
• Analytical structured and data-driven approach to sales management.
• Strong cultural understanding of UAE and KSA business environments.