Senior Sales Manager - Groups & MICE

• Develop and implement effective sales strategies to increase business from MICE and Corporate segments focusing on social events and group bookings.
• Identify and target new business opportunities through market research networking and sales calls to build a robust client base.
• Maintain strong relationships with existing clients event planners travel agencies and other stakeholders to secure repeat business.
• Engage with clients to understand their event requirements including corporate events weddings and group activities ensuring their expectations are met or exceeded.
• Conduct site inspections presentations and negotiations to convert leads into confirmed bookings.
• Manage client accounts ensuring regular communication and providing solutions to their event needs.
• Collaborate closely with the event planning and operations team to ensure seamless execution of MICE corporate and wedding events.
• Work with the culinary banquet and service teams to customize packages for weddings and events focusing on client preferences including cultural or theme-based requirements.
• Coordinate with suppliers decorators and other vendors to ensure all aspects of events are executed to the highest standards.
• Develop strategies to maximize revenue through upselling cross-selling and optimizing event packages.
• Monitor and report on sales performance market trends and competitor activities to identify growth opportunities.
• Prepare sales forecasts budgets and business plans to achieve set revenue targets.
• Work closely with the marketing team to promote MICE and corporate packages through various channels including digital marketing trade shows and client events.
• Collaborate with other departments including front office reservations and F&B to ensure exceptional guest experiences from booking to event completion.
• Assist the Director of Sales & Marketing in developing promotional campaigns and sales incentives to drive business.

Qualifications :

• Bachelors degree in Hospitality Management Business Administration or a related field
• Minimum of 5-7 years of experience in hotel sales with a strong focus on the Groups and MICE segment
• Proven track record of achieving and exceeding sales targets in a competitive market
• Exceptional negotiation communication and presentation skills
• Strong leadership abilities with experience in managing and developing high-performing sales teams
• Proficiency in CRM software and revenue management techniques
• Strategic thinking and analytical skills with the ability to forecast and plan effectively
• In-depth knowledge of the hospitality industry particularly in the Groups and MICE segment
• Thorough understanding of market trends and the competitive landscape in Dubai and the UAE
• Experience in managing key accounts and developing new business opportunities
• Ability to build and maintain strong relationships with clients partners and internal stakeholders
• Excellent organizational and time management skills with the ability to handle multiple projects simultaneously
• Fluency in English; additional languages are a plus
• Industry certifications such as CMP (Certified Meeting Professional) or MICE certification are preferred
• Willingness to work flexible hours and travel as required

Remote Work :

No

Employment Type :

Full-time