Senior Executive, Influencer Marketing

• Research identify and vet relevant influencers content creators and brand ambassadors across various social media platforms (Instagram TikTok YouTube Snapchat etc) in the UAE and MENA region aligning with brand values and campaign objectives.
• Negotiate contracts rate and deliverables with influencers to ensure mutually beneficial agreements.
• Develop creative briefs and guidelines for influencers to ensure brand messaging and campaign objectives are met.
• Manage the end-to-end execution of influencer campaigns from outreach and negotiation to content review and approval.
• Ensure timely delivery of influencer content and adherence to campaign timelines.
• Track analyse and report on key performance indicators (KPIs) for all influencer campaigns including reach engagement traffic conversions and ROI.
• Build and maintain strong long-term relationships with key influencers and their management.
• Collaborate with the marketing team to develop comprehensive influencer marketing strategies and campaigns that align with overall marketing goals.
• Monitor influencer content to ensure brand guidelines legal requirements and campaign objectives are met.
• Track analyse and report on key performance indicators (KPIs) for all influencer campaigns including reach engagement traffic conversions and ROI.
• Provide data-driven insights and recommendations for optimizing future campaigns.
• Stay up to date with the latest influencer marketing trends platform updates and industry best practices particularly within the UAE and MENA market.
• Stay up to date with the latest influencer marketing trends platform updates and industry best practices particularly within the UAE and MENA market.
• Identify new opportunities for influencer collaborations and innovative campaign approaches.

• Bachelors degree in marketing Communications Public Relations or a related field.
• 2-3 years of proven experience in influencer marketing social media marketing or a similar role with a strong portfolio of successful campaigns.
• Essential: In-depth knowledge and understanding of the social media landscape and influencer ecosystem in the UAE and MENA region.
• Strong understanding of various social media platforms (Instagram TikTok YouTube Snapchat Facebook etc.) and their analytics.
• Excellent communication negotiation and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Proficiency in using influencer marketing platforms and analytics tools is a plus.
• Fluent in English (written and spoken). Arabic language skills are a significant advantage.

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.

Required Experience:

Senior IC