Retail Marketing Manager KSA
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Job Summary
Job Description
- Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC inSaudi Arabia.
- Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives go-to-market plans and Retail Launch Planner (RLP) activities.
- Manage track and report on the performance of all sales and marketing campaigns including post-campaign analysis (PCA) and regular reporting on leads conversion sales and stock.
- Oversee the retail marketing budget ensuring strong return on investment and accurate forecasting and support finance-related processing.
- Ensure adherence to Retail Marketing and Brand guidelines reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.
- Act as the primary liaison between Sales Dealers Product Marketing and Marketing sub-functions (Brand Digital CRM) ensuring consistent information flow and alignment on offers pricing and product priorities.
- Lead key retail tactical campaigns (e.g. Ramadan and Year-End) support in-market product activations and launches and actively participate in workshops and agency sessions.
- Bachelors degree inMarketing Business or a related field.
- Minimum of3 years experience in Marketing preferably with a focus on retail marketing.
- Proven track record of executing successful retail marketing campaigns across multiple channels.
- Knowledge ofDealer business managementand a strong understanding of regional consumer behavior trends and market dynamics inSaudi Arabia.
- Proficient inEnglish and Arabic.
- Strong multi-tasking and negotiating skills with polished presentation and interpersonal abilities.
- Proficiency withMicrosoft Officeapplications.
- Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.
- Experience in theautomotive industryand/or working directly with dealer networks.
- Provenstrategic agility with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.
- Strongcollaboration skills with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.
- Demonstratedrelationship-building skills particularly in managing relationships with dealerships and multiple stakeholder groups.
- Prior experience with performance marketing media planning and integrating on-ground sales insights into always-on and tactical campaigns.
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