Retail Marketing Manager KSA
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Job Description
- Develop and execute effective retail marketing and communications strategies that support target sales volumes and market share objectives for Chevrolet and GMC inSaudi Arabia.
- Collaborate with Dealers and internal Sales and Marketing teams on tactical initiatives go-to-market plans and Retail Launch Planner (RLP) activities.
- Manage track and report on the performance of all sales and marketing campaigns including post-campaign analysis (PCA) and regular reporting on leads conversion sales and stock.
- Oversee the retail marketing budget ensuring strong return on investment and accurate forecasting and support finance-related processing.
- Ensure adherence to Retail Marketing and Brand guidelines reviewing Dealer marketing materials for compliance and effectiveness in consumer targeting and engagement.
- Act as the primary liaison between Sales Dealers Product Marketing and Marketing sub-functions (Brand Digital CRM) ensuring consistent information flow and alignment on offers pricing and product priorities.
- Lead key retail tactical campaigns (e.g. Ramadan and Year-End) support in-market product activations and launches and actively participate in workshops and agency sessions.
- Bachelors degree inMarketing Business or a related field.
- Minimum of3 years experience in Marketing preferably with a focus on retail marketing.
- Proven track record of executing successful retail marketing campaigns across multiple channels.
- Knowledge ofDealer business managementand a strong understanding of regional consumer behavior trends and market dynamics inSaudi Arabia.
- Proficient inEnglish and Arabic.
- Strong multi-tasking and negotiating skills with polished presentation and interpersonal abilities.
- Proficiency withMicrosoft Officeapplications.
- Demonstrated creative problem-solving skills and the ability to work effectively within a team culture.
- Experience in theautomotive industryand/or working directly with dealer networks.
- Provenstrategic agility with the ability to anticipate market trends and translate them into effective retail campaigns and communication strategies.
- Strongcollaboration skills with a history of working cross-functionally to manage and promote consumer brands and retail initiatives.
- Demonstratedrelationship-building skills particularly in managing relationships with dealerships and multiple stakeholder groups.
- Prior experience with performance marketing media planning and integrating on-ground sales insights into always-on and tactical campaigns.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
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Required Experience:
Manager
المهارات المطلوبة
- نظام مراقبة الدخول
- الإدارة العامة
- ATL
- Kpo
- BlackBerry
- التدوين
عن الشركة
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