Manager, Influencer Marketing

• Develop own and execute comprehensive influencer marketing strategies aligned with overall business goals and marketing objectives.
• Conduct in-depth market research and trend analysis to identify emerging platforms influential creators and innovative approaches within the UAE MENA and relevant global markets.
• Define target audience insights to inform influencer selection and campaign messaging.
• Create robust campaign frameworks including objectives KPIs budget allocation content guidelines and measurement methodologies.
• Potentially build mentor and manage a team of Influencer Marketing Executives or Specialists
• Oversee the end-to-end management of all influencer campaigns ensuring strategic alignment and flawless execution.
• Foster strong relationships with key influencers talent agencies and industry partners.
• Lead the identification vetting and negotiation process with top-tier influencers ensuring brand fit and optimal ROI.
• Approve content briefs and ensure creative output from influencers aligns with brand guidelines and campaign objectives.
• Establish and track key performance indicators (KPIs) and return on investment (ROI) for all influencer marketing activities.
• Provide data-driven recommendations for future strategies and budget allocation.
• Manage and optimize the influencer marketing budget ensuring efficient allocation of resources and maximizing campaign effectiveness.
• Forecast future budget needs based on strategic plans and market trends.
• Ensure all influencer activities comply with local regulations (e.g. UAE National Media Council guidelines) platform policies and industry best practices.
• Proactively identify and mitigate potential risks associated with influencer partnerships.

• Bachelors degree in marketing Communications Business Administration or a related field. Masters degree is a plus.
• 4-6 years of progressive experience in influencer marketing
• Demonstrated success in developing and executing comprehensive influencer marketing strategies that have delivered measurable business results.
• Expert-level knowledge of the social media landscape and influencer ecosystem in the UAE and MENA region is essential.Global market understanding is highly desirable.
• Strong understanding of social media analytics platforms and third-party influencer measurement tools.
• Exceptional leadership project management and cross-functional collaboration skills.
• Superior negotiation communication and presentation abilities.
• Proven ability to manage budgets and optimize spending for maximum impact.
• Strategic thinker with a creative mindset and a passion for innovation in the digital space.
• Fluent in English (written and spoken). Arabic language skills are a significant advantage.

• Competitive salary
• Performance Review (twice a year)
• Annual paid leave
• Health insurance
• Creative office environment
• Work in a professional and dynamic environment.
• Good chance to explore new trends in the digital market.

Required Experience:

Manager