Growth Marketing Manager (MEA)

Job Summary:

We are looking for a Growth Marketing Manager MEA (Middle East & Africa) to lead paid acquisition and performance media growth across key MEA markets. This role will be based in the United States and will focus on scaling efficient customer acquisition improving ROAS optimizing performance creative and strengthening measurement across MEA.

Owns the full-funnel paid media process combining high-level strategy with hands-on executionincluding campaign setup ad trafficking and daily optimization across Google Ads Meta Ads Manager etc.

The ideal candidate is a hands-on performance marketer with deep expertise in paid media platforms regional MEA media ecosystems creative testing campaign optimization and incrementality-based measurement. They should be highly analytical comfortable managing large budgets and experienced in adapting performance strategies across diverse MEA markets.

Job Expectations:

• Manage paid media campaigns across global and MEA-specific performance platforms including Google Ads Meta Ads TikTok Ads Apple Search Ads and other relevant regional paid media platforms.
• Optimize campaigns against business goals including new customer acquisition revenue ROAS CAC LTV contribution margin conversion rate and payback period.
• Develop budget allocation strategies across markets channels campaigns audiences and funnel stages based on performance incrementality and growth potential.
• Lead performance creative testing across paid social search display app and regional media platforms.
• Partner with creative teams to develop test and iterate performance assets including static ads short-form video UGC-style creative localized messaging promotional creative landing page concepts and app install assets.
• Build and manage structured testing roadmaps for audiences bidding strategies campaign structures creative concepts offers landing pages and platform-specific optimization tactics.
• Analyze campaign performance by market channel audience creative product category device and customer segment to identify opportunities for scale and efficiency.
• Lead measurement efforts across attribution incrementality media mix insights geo testing holdout testing lift studies cohort analysis and LTV-based optimization.
• Work with analytics and data science partners to improve performance reporting attribution accuracy incrementality measurement and decision-making frameworks.
• Evaluate platform-reported performance against internal measurement incrementality and business-level outcomes.
• Manage relationships with media platforms regional paid media partners and performance agencies to drive improved campaign performance and access to beta opportunities.
• Monitor performance trends auction dynamics competitive intensity CPM/CPC/CVR shifts and platform changes across MEA markets.
• Communicate performance results insights risks and recommendations to leadership and cross-functional stakeholders.

Knowledge Skills and Abilities:

Required:

• Proven experience in performance marketing growth marketing paid media or digital acquisition preferably in eCommerce marketplace retail consumer technology subscription beauty health and wellness or mobile app businesses.
• Hands-on experience managing paid media campaigns across multiple MEA markets.
• Deep platform expertise across major global paid media channels including Google Ads Meta Ads TikTok Ads and Apple Search Ads.
• Experience with MEA-specific performance platforms or similar regional paid media channels.
• Strong understanding of paid search paid social app acquisition display retargeting shopping campaigns feed-based advertising and marketplace media.
• Proven ability to manage and optimize meaningful paid media budgets across multiple markets and channels.
• Strong analytical skills with experience measuring CAC ROAS LTV payback period conversion rate retention contribution margin and cohort performance.
• Experience with incrementality measurement including geo tests conversion lift studies holdout tests matched market tests or media mix modeling inputs.
• Strong understanding of attribution limitations platform-reported bias privacy changes signal loss and measurement tradeoffs.
• Experience building creative testing frameworks and translating performance data into actionable creative recommendations.
• Ability to assess creative performance by hook message offer format audience localization and funnel stage.
• Hands-on performance marketer with deep expertise in paid media platforms regional MEA media ecosystems creative testing campaign optimization and incrementality-based measurement
• Highly analytical comfortable managing large budgets and experienced in adapting performance strategies across diverse MEA markets
• Professional fluency or native-level fluency in English required.
• Professional fluency or native-level fluency in Arabic or Hebrew preferred.

Equipment Knowledge:

• Experience with Microsoft Office Suite (Word Excel PowerPoint)
• Experience with Google Business Suite (Gmail Drive Docs Sheets Forms) preferred
• Experience with analytics and BI tools such as Looker Tableau Google Analytics Amplitude or similar platforms.
• Experience with ecommerce marketing operations platforms & tools.

Experience Requirements:

Generally requires seven (7) years of experience in performance marketing growth marketing paid media or digital acquisition preferably in eCommerce marketplace retail consumer technology subscription beauty health and wellness or mobile app businesses.

Education Requirements:

Bachelors Degree in Business or related field preferred

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Staffing Agency Submission Notice
iHerb does not accept unsolicited 3rd party (Agency) candidates. If you are an Agency please send any requests to be considered as a supplier in our Vendor Management System to . Do not contact iHerb employees directly. If requested to work on a role any Agency candidates would be presented through the internal recruiting organization.

About iHerb
iHerb is on a mission to make health and wellness accessible to all. We offer Earths best-curated selection of health and wellness products at the best possible value delivered with the most convenient experience.

Were the worlds largest eCommerce platform dedicated to vitamins minerals and supplements and other health and wellness products. For more than 25 years weve been making it simple for people all over the world to purchase the highest quality products. From supplements to skincare to grocery items we ship over 50000 products from over 1800 brands direct to our customers in 180 countries.

Our vision is to become the #1 destination for health and wellness across the world.

With a passion for wellness and a mind for innovative solutions iHerb team members share a vision for a healthier world that drives them each day. Our 5 Shared Values unite our global team:

Focus on the Customer Empower Our People Be Entrepreneurial & Pivot Quickly
Embrace Diversity & Inclusion Strive for Simplicity

iHerb Benefits
At iHerb we are dedicated to offering programs designed to help our employees and their families stay healthy live well and plan for their financial future. Built on a strong foundation our programs provide options and upgrades with flexibility protection and security in mind. For the comprehensive benefitslist visit our international team members you may be eligible forbenefitsdepending on the country where you are Acquisition Partner/local HR representative will go over thebenefitsyou are eligible for.

iHerb is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin disability or veteran status. iHerb provides equal employment opportunities to all applicants for employment and prohibits discrimination and harassment.