Creative Director, Short Form Content
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Job Summary
In partnership with our client a premium personal brand and business group based in the UAE we are seeking a Creative Director for Short Form Content to lead the creative vision strategy and execution of all short-form content across TikTok Instagram Reels YouTube Shorts and similar platforms. If you live and breathe short-form content understand what makes audiences stop scrolling and have the track record to prove it we want to meet you.
Who are we looking for
- You are a short-form content specialist with 4 to 7 years of experience in creative direction social media content strategy or creator and influencer marketing.
- You are deeply fluent in TikTok Instagram Reels and YouTube Shorts understanding algorithms audience behaviour and what separates content that performs from content that disappears.
- You are a creative powerhouse who can generate original concepts hooks scripts and formats consistently and at pace without sacrificing quality or brand alignment.
- You are trend-aware and fast-moving able to identify what is working on the internet and translate it into content that feels fresh and native to the brand.
- You are analytical and performance-driven using retention data engagement metrics and reach analytics to continuously improve creative output.
- You are a confident collaborator guiding videographers editors and designers with clear creative direction and maintaining quality across every piece of content.
Your Responsibilities
Creative Strategy and Content Direction
- You will lead the creative direction and strategic planning of all short-form content across social media platforms ensuring every piece is aligned with brand identity audience positioning and business objectives.
- You will develop original content concepts episodic formats campaign ideas and storytelling structures designed for high engagement and virality.
- You will create creative frameworks scripts hooks and storyboards that give the production team a clear and compelling brief to execute from.
Trend Analysis and Platform Optimisation
- You will stay updated on social media trends viral formats audience behaviour and platform algorithms identifying opportunities to capitalise on trends while keeping the brands voice distinct and consistent.
- You will analyse content performance metrics including retention watch time engagement and reach using those insights to continuously optimise future content strategies.
Creative Team Management
- You will coordinate and guide videographers editors designers and content creators to ensure high-quality and timely content execution.
- You will provide creative feedback during scripting shooting editing and post-production stages maintaining content quality and consistency across every deliverable.
- You will ensure content calendars and campaign deliverables are executed within deadlines and aligned with strategic priorities.
Campaign and Brand Collaboration
- You will collaborate with Marketing PR and Business teams to align content initiatives with campaigns launches and commercial goals.
- You will support founder-led marketing initiatives through innovative storytelling and audience engagement strategies contributing ideas for brand positioning and community growth.
Innovation and Performance Growth
- You will continuously experiment with new formats hooks and editing styles to improve content performance identifying scalable systems and repeatable formats that generate results consistently.
- You will utilise AI tools analytics platforms and creative technologies to enhance content ideation production efficiency and performance tracking.
What Success looks like
- Consistent growth in followers reach and engagement across TikTok Instagram Reels and YouTube Shorts driven by high-performing strategically crafted content.
- A steady pipeline of original content ideas that are executed on time on brand and optimised for the platforms they are published on.
- Content formats that are scalable repeatable and consistently generate strong retention and engagement metrics over time.
- A creative team that operates with clarity speed and quality under strong and consistent creative direction.
To be considered for this role you should have
- A Bachelors degree in Marketing Media Communications Film Journalism or a related field is preferred.
- 4 to 7 years of experience in short-form content strategy creative direction social media content or creator and influencer marketing.
- Prior experience working with high-profile creators influencers or founder-led brands is preferred.
- Deep knowledge of TikTok Instagram Reels YouTube Shorts and social media algorithms.
- Strong scriptwriting storyboarding and creative campaign planning capability.
Challenges you may face in this role
- Generating a consistent flow of original high-performing content ideas in a space where trends move fast and audience attention is increasingly difficult to hold.
- Maintaining brand consistency and creative quality while working at the pace that short-form content demands.
- Balancing creative experimentation with the need for repeatable scalable formats that reliably drive results.
- Coordinating a production team across multiple content streams without losing momentum quality or creative sharpness.
The Goodies
- The opportunity to shape the short-form content identity of a premium personal brand from a senior creative leadership position.
- A fast-paced creative environment that rewards innovation originality and measurable performance.
- Exposure to high-profile campaigns brand collaborations and founder-led marketing initiatives in a premium market.
- Competitive salary and benefits package.
