Quality Executive

Job Responsibilities:

Ensure strategies are in place for inbound marketing campaigns with specific performance targets and objectives tailored to meet or exceed client business and commercial expectations

Continuously develop a strong understanding of the products, competition, industry, marketing goals and objectives of each client

Implement the strategies from the campaign plans and roadmaps

Proactively and regularly propose best practice / new and improved inbound marketing campaign ideas

Ensure all client account are well managed

Measure the effectiveness of campaigns and achieve incremental increases in success

Draw insight from data regarding user trends and behavior in order to enhance performance context per account

Produce monthly reports for clients including activity, performance, advice and recommendations

Work closely with the account management team to ensure they are kept up to speed with progress and results

Maintain regular contact with clients and provide timely efficient responses to all queries

To attend and actively take part in client meetings

Ensure knowledge of the digital industry and changes within inbound marketing is kept up to date and relevant

Initiate and carry out objective testing of tools, resources and techniques

Write web copy, blog posts, email messages, research papers, white papers, case studies, and/or other publications as required

Ensure traffic is driven to content assets by leveraging landing pages, social media promotions, search engine optimization, paid advertisements and more

Efficiently manage workload and accurately record your time using the company timesheet system

Share knowledge, insight, best practice, tactics and ideas

Contribute towards a drive for excellence across the agency

Requirements

Job Requirements:

Digital professional with experience of digital marketing within different industries

At least one years experience within a mid-level agency role

Passion for emerging platforms and knowledge of effective inbound marketing strategies and techniques

Understanding of how Google and other search engines rank pages

Understanding of social media platforms including Facebook and Twitter

Content creation skills

Analytical, with a proven ability to interpret large amounts of information, news, data and research quickly and distil the most important/relevant information for intelligent strategic development

Proficient user of Google Analytics and other major third party analytics platforms

Highly numerate and literate, with the ability to produce top quality written reports

Blogging experience

Proactive and highly organised, with strong time management and planning skills

Able to meet tight deadlines and remain calm under pressure