Digital Marketing Executive
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
- Develop and implement digital marketing strategies aligned with business goals
- Plan and execute lead generation campaigns (Google Ads LinkedIn Ads Meta Ads)
- Manage and optimize SEO & SEM activities to improve search rankings and website traffic
- Create and publish engaging content (blogs case studies landing pages email campaigns)
- Manage social media platforms (LinkedIn Instagram etc.) to enhance brand visibility
- Execute email marketing campaigns and marketing automation workflows
- Monitor and analyze campaign performance using tools like Google Analytics Search Console etc.
- Optimize campaigns based on KPIs such as CPL CTR conversion rate and ROI
- Coordinate with the sales and development teams to align marketing efforts with product offerings
- Stay updated with industry trends competitor strategies and new digital tools
Requirements
- Bachelors degree in Marketing Business IT or a related field
- 14 years of experience in digital marketing (preferably in IT/software industry)
- Hands on experience in Paid ads (Google Ads Meta Ads LinkedIn Ads)
- Hands-on experience in SEO tools (SEMrush Ahrefs or similar)
- Hands-on experience in Email marketing platforms (Mailchimp HubSpot etc.)
- Strong understanding of B2B marketing and lead generation strategies
- Familiarity with website CMS platforms (WordPress or similar)
- Basic knowledge of HTML/CSS is an advantage
- Excellent communication analytical and problem-solving skill
- Knowledge of conversion rate optimization (CRO) and landing page design
- Ability to handle multiple campaigns simultaneously
- Creative mindset with strong attention to detail
- Number of qualified leads generated
- Cost per lead (CPL)
- Website traffic growth and engagement
- Conversion rate and ROI
- Campaign performance metrics
Required Skills:
Experience in software services marketing (Web Mobile Apps SaaS) Knowledge of conversion rate optimization (CRO) and landing page design Ability to handle multiple campaigns simultaneously Creative mindset with strong attention to detail Number of qualified leads generated Cost per lead (CPL) Website traffic growth and engagement Conversion rate and ROI Campaign performance metrics
Required Education:
Bachelors degree in Marketing Business IT or a related field14 years of experience in digital marketing (preferably in IT/software industry)Hands-on experience in:Paid ads (Google Ads Meta Ads LinkedIn Ads)SEO tools (SEMrush Ahrefs or similar)Email marketing platforms (Mailchimp HubSpot etc.)Strong understanding of B2B marketing and lead generation strategiesFamiliarity with website CMS platforms (WordPress or similar)Basic knowledge of HTML/CSS is an advantageExcellent commu
