Brand Manager

Job Description : Brand Manager

Summary of Functions

The Brand Manager is responsible for the development launch and commercialization

of products/brands based on defined company objectives and brand architectures.

Overseeing the development and delivery of both the NPD roadmaps and brand plans

they work in collaboration with the cross-functional team to execute the vision strategy

and key initiatives for assigned brands.

Primary Functions

1. Product Development: Focused on innovation expansion diversification and

gap-fill analysis.

2. Commercialization Planning: Managing ideation business processes and

stakeholder support stages of bringing brands to market.

3. Ongoing Brand Activity: Implementing strategies with social education and

trade teams to increase consumer trial and engagement online and at shelf.

Responsibilities

• Develop and implement brand strategies for new and existing products

including assortment innovation and pricing communications.

• Lead day-to-day brand budget management including SPRs purchase orders

and invoice processing.

• Ensure dollars are spent effectively within budgetary parameters while balancing

expenditures against volume and profitability.

• Manage all aspects of new product launches working with R&D Finance Legal

Operations and Creative Services to ensure on-time delivery.

• Participate in the creative development and execution of national and local

advertising campaigns across TV radio print and digital media.

• Partner with Sales and Trade Marketing teams to develop growth strategies

across key assigned accounts.

• Provide monthly analysis on performance promotions competitive

environments and consumer trends.

• Maintain awareness of global innovations trends and competitor activity in both

mass and prestige markets.

Qualifications & Competencies

• Education: Bachelor’s degree in marketing brand management

communications or a similar field.

• Experience: 1–2 years’ experience in a traditional CPG or FMCG environment.

• Analytical Skills: Demonstrated aptitude to turn data into actionable insights.

• Project Management: Experience managing complex project lists priorities

and budgets.

• Technical Proficiency: Proficient in MS Office applications including Word

Excel PowerPoint Visio and Project.

• Soft Skills: Strong communication interpersonal and influencing skills with the

ability to multi-task and prioritize.

Required Skills:

CPG FMCG