Associate Product Marketing Management – MESEA
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Job Summary
Main purpose of the job:
Support the Regional Product Portfolio Manager MESEA in managing and optimizing the regional product portfolio. This includes conducting market research coordinating product lifecycle activities and supporting marketing initiatives to drive business growth.
The role is responsible for managing the full product lifecycle from market insights and product definition through to commercialization and market growth.
It contributes to identifying market gaps and supporting initiatives to address them with suitable and competitive product solutionsleveraging the Group portfolio regional sourcing or new product development. This includes ensuring effective market positioning strong technical competitiveness and alignment with market demands.
The position also plays a key role in supporting project tenders coordinating product data preparing technical documentation and delivering marketing support to the commercial team ultimately contributing to revenue growth.
Market Analysis & Product Insight
- Collect analyze and conduct market analysis on lighting trends technologies market regulatory requirements customer data and key stakeholders including lighting designers consultants municipalities and contractors to identify product gaps and opportunities.
- Support in identifying regional market gaps competitive positioning and defining product roadmap product positioning portfolio strategy and target customer segments which align with business objectives.
- Maintain databases of market intelligence competitor products competitor benchmarking and pricing benchmarks.
- Monitor product performance pricing competitiveness sales feedback and customer adoptio
Product Portfolio Coordination
- Assist in managing the regional product portfolio and lifecycle activities.
- Manage product lifecycle including product updates phase-outs and replacements.
- Help adapt Group products to regional specifications and collect feedback for continuous improvement.
- Coordinate updates to product documentation data sheets and specifications.
- Support cost reduction or performance improvement initiatives.
- Identify opportunities for product improvements upgrades or customization for key markets and projects.
- Translate market requirements into Product Requirement Documents (PRD) and Product Technical Specification for new product development or customization.
- Work with engineering teams during product development to ensure market needs are met.
Product Launch & Marketing Support
- Support marketing and communication activities for product launches and updates.
- Help prepare internal training materials presentations and promotional content such as
- Product launch presentations
- Sales tools and technical guides
- Competitive Comparison Materials
- Application case studies
- Train sales teams and channel partners on product features benefits value proposition and competitive positioning.
- Liaise with Group Marketing and local MARCOM teams to ensure consistency in messaging.
- Work with commercial teams to develop campaigns roadshow and promotional activities.
Project & Tender Support
- Support key project tenders strategic bids and specifications by providing product expertise and technical positioning.
- Assist the commercial team in preparing tender submissions with the correct product offers.
- Gather and format technical and commercial information needed for proposals.
- Ensure product data accuracy and timely delivery of supporting materials.
Operational & Administrative Support
- Prepare reports dashboards and KPIs for portfolio performance monitoring.
- Manage internal coordination with R&D Marketing Operations and Sales.
- Contribute to internal meetings and maintain follow-up actions.
Qualifications :
Education:
Degree in Business Commercial Engineering Economics or Engineering (Mechanical Electromechanical etc.).
Experience:
24 years of relevant experience in product management product marketing or technical sales support.
Experience in the lighting or electrical industry is an advantage.
Knowledge and Skills:
Fluent in English (Mandarin is plus)
Strong analytical and organizational skills with attention to detail.
Team-oriented proactive and able to work across departments.
Good presentation and communication abilities.
Familiar with MS Office (Excel PowerPoint) and comfortable handling product data.
Basic understanding of marketing principles and project coordination.
Other requirements:
Market knowledge
Ability to position products against competitors
Additional Information :
This postion is based in Dubai
Respect is one of our Values. Our commitment to inclusivity goes hand in hand with our dedication to sustainability and the environment. Inclusivity is part of who we are so we encourage applications from all backgrounds communities and industries and are committed to having a team that is made up of diverse skills experiences and abilities.
At Schréder we commit ourselves to co-creating an environment where passionate people work and win together learn and have fun. Let Join us!
Remote Work :
No
Employment Type :
Full-time
Key Skills
About Company
Schréder has been crowned "Entrepreneur of the Year® - Entreprise de l'Année® 2024". Want to join a company with a century-long tradition of innovation and entrepreneurial spirit that pushes the limits of the smart lighting industry? A company that requires employees to broaden their ... View more
