Marketing Enablement Manager - The Emirates Group

Job Purpose: The Business Privacy Lead is responsible for creating and evolving the bridge between the IT world and the marketing world as the rise of technology in marketing continues to grow through reliance on data automations integrations with regards to CCM&Bs Mar Tech / Ad Tech solutions. Be responsible for creating a streamlined relationship and a planned improvement roadmap between IT and CCM&B ensuring the marketing strategies of the CCM&B department are complimented with the technology required to bring them to life.

Collaborate with CCM&B teams to identify Mar Tech / Ad Tech technology requirements and liaise with IT and Procurement to identify assess and select suitable bestinclass Mar Tech / Ad Tech solutions. Assist in creating digital business strategies by sharing Mar Tech / Ad Tech stack information and advise on any potential opportunities or risks. Manage the implementation and adoption of Mar Tech / Ad Tech solutions across the CCM&B department briefing and working closely with IT to ensure correct setup data flows and integrations are established between CCM&Bs Mar Tech / Ad Tech solutions and as required other technology solutions.

In this role you will:

• Working within Corporate Comms Marketing & Brand (CCM&B) and in liaison with IT DPO and relevant marketing stakeholders you will lead the implementation and maintenance of Privacy Compliance solutions for the Emirates Group brands with key focus on enabling privacy compliant marketing activations.
• Working with teams across CCM&B document marketing technology requirements in line with marketing strategies and work with IT and the CCM&B teams to identify shortlist and assess technology vendors to satisfy requirements. Capitalize on data and technology to fulfill organizational goals. Gather business requirements to justify procurement of marketing software create the business cases and support on requirements gathering with IT and the CCM&B teams.
• Brief IT and agency partners on technology requirements integrations data flows automations and safety controls and other needs. Manage the introduction of new technology into the CCM&B Mar Tech / Ad Tech stack and ensure any integrations with other marketing technology products or organisation platforms (i.e. nonmarketing platforms and systems) are correctly set up for their use by the CCM&B teams. Understand how systems can interconnect to integrate data between platforms working with IT to ensure it is briefed in and executed correctly. Customize marketing technology products with software development as needed by the CCM&B users.
• Train and support CCM&B staff on using new and existing Mar Tech / Ad Tech solutions. Be the superuser and product evangelist for Mar Tech / Ad Tech solutions. Stay up to date on any changes/updates in existing technologies and bring this information to the CCM&B teams for use within their daytoday operations.
• Manage CCM&Bs Mar Tech / Ad Tech stack optimizing the investments at all times and ensuring new solutions being procured is set up such that it works optimally within the existing stack. Identify and consolidate multiple instances of same or similar Mar Tech / Ad Tech solutions.
• As part of the implementation of new Mar Tech / Ad Tech solutions lead and participate in user acceptance testing while correcting any issues that arise. Set up change management programs as needed in line with the implementation of new marketing technology rollouts.
• Stay abreast of new marketing technologies and bring this information into the CCM&B environment. Research and recommend new marketing technology products in line with changes in privacy regulations and the CCM&B strategies particularly within the digital landscape.
• Implement and monitor data quality within Mar Tech / Ad Tech solutions raising any quality issues with the appropriate teams within CCM&B or externally to the vendors. Document and track these requests updating impacted teams along the process.
• Implement and monitor performance and other SLAs of CCM&Bs Mar Tech / Ad Tech solutions. In cooperation with the users perform reviews of all solutions regularly.
• Maintain compliance to Emirates Group privacy principles and act as the Data Privacy Network Liaison within CCM&B to ensure privacy and security of personal data is considered by design and default in all aspects of marketing activations. Conduct periodic awareness sessions with the marketing teams to ensure familiarity with the privacy principles and compliance with privacy guidelines in their daytoday operations.

Qualifications & Experience: To be considered for this role you must meet the below requirements:

• Degree or Honours (123 or equivalent) in a relevant discipline (eg Marketing Digital technologies Digital communications)
• 8 years of of industry experience in a Marketing / Digital organization with a record of successfully delivering complex products specifically in:
• Leading change and building consensus in a highly matrixed organizational structure
• Delivering large/enterprise level projects
• Modern Privacy Compliance solutions
• Using data to deliver a customer centric marketing and customer experience programmes in a complex regulated environment
• Acquiring Implementing and Operating MarTech/AdTech products & services
• Managing product delivery and release in an agile environment
• Working with product and engineering teams to deliver customer facing features.

Knowledge/skills:

• Expert knowledge of implementing and managing privacy compliance solutions for marketing consent management (e.g. OneTrust Osano etc.)
• Expert knowledge of privacy compliant first party data activation
• Working knowledge of Privacy regulations and the key considerations for ethical personalisation
• Working knowledge of CDPs personalisation and A/B testing platforms
• Understanding of AI/ML and its applications in marketing
• Working knowledge of Marketing Segmentation and Audience management
• Understanding of cloud tools and components (handson experience with Google Marketing Cloud is desirable)
• Working knowledge of cloud security principles
• Ability to effectively manage multiple projects and workstreams with attention to detail and accuracy
• Knowledge of professional software engineering practices and best practices for the full software development life cycle (SDLC) including coding standards code reviews version control management build processes testing and operations