Create complex graphics, animations and illustrations using independent judgment and creativity for the design team to develop creatives for internal and external comms.
Make objects or characters appear lifelike by manipulating light, color, texture, shadow, and transparency, or manipulating static images to give the illusion of motion.
Provide creative solutions to business challenges including the enhancement of the guest in-park/attraction(s) experience, to full 360 roll-out of external ATL marketing across social media, out of home print and digital media.
Drive creative solutions that are in-line with the theme park/attraction(s) brand value proposition and reflect the brand’s core values.
Creative to be developed in-line with the overall brand strategy, the brand guidelines, and IP regulations
Assist in the development of all theme park/attraction(s) Brand Guidelines to set the foundational brand standards and expectations of all creative execution. Brand guidelines to set the benchmark for the Sales and Marketing team, external parties, partners and sponsors
Creation of new theme park/attraction(s) new ride and product launch logos
Ideation of innovative and out-of-the-box creative solutions including new concepts, activation ideas and digital rich media in line with the latest marketing and design techniques
Advise on the production process of creative solutions, including production specifications, reviewing material to maintain a high quality assurance
Work closely with the external creative agency to ensure brand alignment and creative consistency on all external campaigns
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