drjobs Marketing and PR Manager English

Marketing and PR Manager

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عدد الوظائف الشاغرة

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الوصف الوظيفي

As a Marketing and Public Relations Manager you will be responsible for creating and implementing marketing strategies enhancing brand awareness and managing the hotels public relations to promote a positive image. 

Key Responsibilities:

  • Marketing Strategy and Execution:
    • Develop and implement integrated marketing strategies to increase hotel visibility drive occupancy and enhance guest engagement.
    • Manage digital and offline marketing campaigns ensuring alignment with the hotels overall business goals.
    • Coordinate with internal teams (sales events F&B) to create marketing content and promotions.
  • Brand Management:
    • Ensure that all marketing materials and communications are consistent with the hotels brand identity and messaging.
    • Maintain brand integrity across all marketing and public relations initiatives.
  • Public Relations:
    • Build and maintain strong relationships with media bloggers influencers and key stakeholders.
    • Draft and distribute press releases news articles and other media materials to promote hotel events offers and news.
    • Organize media events press conferences and influencer visits to enhance media coverage.
  • Crisis Management and Communications:
    • Develop and implement crisis communication strategies to manage negative publicity or unexpected events.
    • Act as the main point of contact for the media during a crisis ensuring clear and timely communication.
  • Content Creation and Management:
    • Oversee the creation of marketing collateral such as brochures videos and photography.
    • Manage the hotels website ensuring uptodate information and engaging content.
    • Create and manage content for social media platforms including Facebook Instagram Twitter and LinkedIn.
  • Advertising and Campaign Management:
    • Plan and execute advertising campaigns in print digital and social media to promote hotel services packages and special events.
    • Manage relationships with external advertising agencies and media outlets to ensure successful ad placements.
  • Media Relations:
    • Proactively pitch stories and hotel news to local national and international media outlets.
    • Monitor media coverage and maintain media databases.
  • Event Planning and Publicity:
    • Plan and promote hotel events such as product launches themed nights and partnership activities.
    • Ensure effective publicity for hotelhosted events including press coverage and social media engagement.
  • Digital Marketing and SEO:
    • Lead online marketing efforts including search engine optimization (SEO) payperclick (PPC) campaigns and email marketing.
    • Optimize website content to enhance traffic and conversion rates.
  • Market Research and Analysis:
    • Conduct market research to understand consumer trends competitor activities and media preferences.
    • Analyze marketing and PR campaigns to measure their effectiveness using key performance indicators (KPIs) like ROI engagement rates and media reach.
  • Partnerships and Sponsorships:
    • Identify and manage partnerships with tourism boards local businesses and event organizers to boost the hotels presence.
    • Negotiate sponsorship deals to further promote the hotels brand.
  • Budget Management:
    • Develop and manage the marketing and PR budget ensuring costeffectiveness in all activities.
    • Monitor campaign expenditures and report on budget performance.

 


Qualifications :

  • Bachelors degree in Marketing Public Relations Communications or a related field.
  • 35 years of experience in marketing and public relations preferably within the hospitality industry.
  • Skills:
    • Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
    • Strong understanding of digital marketing social media and public relations.
    • Proficiency in marketing software content management systems (CMS) and analytics tools (Google Analytics etc.).
    • Ability to build and maintain strong media relationships.
    • Exceptional project management and organizational skills.


Remote Work :

No


Employment Type :

Fulltime

نوع التوظيف

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