Marketing and Public Relations Manager

As a Marketing and Public Relations Manager you will be responsible for creating and implementing marketing strategies enhancing brand awareness and managing the hotels public relations to promote a positive image. 

Key Responsibilities:

• Marketing Strategy and Execution:
  • Develop and implement integrated marketing strategies to increase hotel visibility drive occupancy and enhance guest engagement.
  • Manage digital and offline marketing campaigns ensuring alignment with the hotels overall business goals.
  • Coordinate with internal teams (sales events F&B) to create marketing content and promotions.
• Brand Management:
  • Ensure that all marketing materials and communications are consistent with the hotels brand identity and messaging.
  • Maintain brand integrity across all marketing and public relations initiatives.
• Public Relations:
  • Build and maintain strong relationships with media bloggers influencers and key stakeholders.
  • Draft and distribute press releases news articles and other media materials to promote hotel events offers and news.
  • Organize media events press conferences and influencer visits to enhance media coverage.
• Crisis Management and Communications:
  • Develop and implement crisis communication strategies to manage negative publicity or unexpected events.
  • Act as the main point of contact for the media during a crisis ensuring clear and timely communication.
• Content Creation and Management:
  • Oversee the creation of marketing collateral such as brochures videos and photography.
  • Manage the hotels website ensuring uptodate information and engaging content.
  • Create and manage content for social media platforms including Facebook Instagram Twitter and LinkedIn.
• Advertising and Campaign Management:
  • Plan and execute advertising campaigns in print digital and social media to promote hotel services packages and special events.
  • Manage relationships with external advertising agencies and media outlets to ensure successful ad placements.
• Media Relations:
  • Proactively pitch stories and hotel news to local national and international media outlets.
  • Monitor media coverage and maintain media databases.
• Event Planning and Publicity:
  • Plan and promote hotel events such as product launches themed nights and partnership activities.
  • Ensure effective publicity for hotelhosted events including press coverage and social media engagement.
• Digital Marketing and SEO:
  • Lead online marketing efforts including search engine optimization (SEO) payperclick (PPC) campaigns and email marketing.
  • Optimize website content to enhance traffic and conversion rates.
• Market Research and Analysis:
  • Conduct market research to understand consumer trends competitor activities and media preferences.
  • Analyze marketing and PR campaigns to measure their effectiveness using key performance indicators (KPIs) like ROI engagement rates and media reach.
• Partnerships and Sponsorships:
  • Identify and manage partnerships with tourism boards local businesses and event organizers to boost the hotels presence.
  • Negotiate sponsorship deals to further promote the hotels brand.
• Budget Management:
  • Develop and manage the marketing and PR budget ensuring costeffectiveness in all activities.
  • Monitor campaign expenditures and report on budget performance.

Qualifications :

• Bachelors degree in Marketing Public Relations Communications or a related field.
• 35 years of experience in marketing and public relations preferably within the hospitality industry.
• Skills:
  • Excellent verbal and written communication skills in English; proficiency in Arabic is an added value.
  • Strong understanding of digital marketing social media and public relations.
  • Proficiency in marketing software content management systems (CMS) and analytics tools (Google Analytics etc.).
  • Ability to build and maintain strong media relationships.
  • Exceptional project management and organizational skills.

Remote Work :

No

Employment Type :

Fulltime