Director Digital Marketing

CRM

• Owner of the Atlantis Dubai CRM infrastructure & system integrations
• Atlantis representative on the Kerzner CRM working group
• Management of key CRM performance channels – email, SMS, push and WhatsApp
• Atlantis Dubai customer data program lead
• Creation and execution of data strategies utilising key customer touch points, CRM channels & Tealium CDP
• Ensure that brand standards are met through consistency in EDMs, including, guest confirmation letters, Wi-Fi sign up, pre-arrival emails, in-resort communications, and The Atlantis Circle dining rewards program
• CRM reporting and gleaning insight from an email engagement and database perspective
• Customer lifecycle management through application of database segmentation techniques to manage and engage new, active, and dormant profiles
• Creating and maintaining a comprehensive single view of our customers
• Adhering to all relevant data protection legislation
  

Skills, Experience & Educational Requirements

• 10 + years’ experience in a similar Digital leadership role
• Experience in an enterprise level CMS and CRM solution are essential
• Deep knowledge of performance marketing is required for this role
• Experience in a CDP, DAM, enterprise loyalty solution or GA360 are advantageous
• Knowledge of mobile application development and complex system integrations is a nice to have
• Understanding and application of data analytical methods to measure marketing & business performance
• High comfort level in a role that straddles marketing, IT, commercial and operational teams
• Experience in a fast-paced environment with competing deadlines and priorities
• Fluency in English along with excellent oral and written communication skills
• Ability to engage and communicate to technical and non-technical audiences across the business
• Strong presentation skills to educate internal audiences with Digital, CRM & Data related matters
• Excellent analytical skills with strong attention to detail
  

Join a team that is adventurous, creative, warm-hearted and extroverted. We believe in making our guests happy beyond anything they have ever imagined. We wow them at every turn and create memories that will last a lifetime. You will be at the heart of this vision, to constantly innovate to deliver Amazing Experiences and Everlasting Memories.