Digital Marketing Consultant

Job Overview:

The Digital Marketing Consultant plays a pivotal role in advising Biz Easy and its clients on highimpact digital marketing strategies that contribute to business growth. This role involves salesoriented digital consulting strategic Google Ads management website optimization and client relationship management to drive revenue.

Responsibilities and Duties:

Strategic Digital Marketing & Website Optimization

• Develop customized salesfocused digital marketing strategies for Biz Easy and clients.
  
• Oversee website performance ensuring highspeed optimization user engagement and lead conversion.
  
• Guide businesses on website improvement strategies to enhance customer acquisition.
  

Sales & Business Development Through Digital Marketing

• Identify and generate new business opportunities through digital marketing initiatives.
  
• Engage with potential clients pitch digital marketing solutions and close sales.
  
• Develop salesdriven lead generation and digital marketing strategies to help clients grow their revenue.
  
• Work with the business development team to align marketing strategies with revenue targets.
  

Google Ads & Performance Marketing

• Lead budgets of Google Ads campaigns to increase traffic and conversions.
  
• Continuously optimize PPC strategies for higher sales and ROI.
  

Client Relationship Management & Consulting

• Act as a primary consultant for clients offering tailored digital marketing solutions.
  
• Maintain strong communication and engagement with clients to understand their sales goals.
  
• Provide consultation on digital marketing investments that maximize sales and brand growth.
  

Content Strategy & Blogs

• Guide clients on highquality content marketing strategies that drive traffic and leads.
  
• Develop blog content plans and SEOdriven article topics that align with sales objectives
  
• Develop and maintain a detailed content calendar.
  
• Create and manage engaging content including blogs social media posts infographics and email campaigns.
  

Brand Building

Strengthen the company s digital presence and reputation through innovative marketing initiatives.

Ensure consistent brand messaging across all platforms

Collaboration and Coordination

Work closely with sales and business development teams to align marketing efforts with organizational goals.

Collaborate with IT teams on technical projects and website enhancements.

Manage relationships with external agencies freelancers and the internal graphic designer.

• Evaluate marketing performance metrics focusing on sales growth and digital ROI.
  
• Provide actionable insights to optimize sales and marketing efforts.
  

Training & Digital Marketing Workshops

• Conduct workshops on salesdriven digital marketing strategies for clients and internal teams.
  
• Provide indepth training on Google Ads lead generation and sales conversion optimization.
  

Social Media Management

Manage social media accounts (LinkedIn Instagram Facebook etc.) to engage audiences and promote services.

Plan and execute paid social media advertising campaigns.

Adhoc Task Management

• Take on additional consulting and revenuefocused projects as required by management.
  

Requirements

Qualifications & Skills:

• Bachelor s or Master s degree in Marketing Business or a related field.
  
• 5 years of experience in digital marketing strategy sales and consulting.
  
• Proven expertise in Google Ads website performance optimization and salesfocused marketing.
  
• Strong sales communication and business development skills.
  
• Proven expertise in SEO PPC and social media marketing
  
• Proficiency in CRM platforms marketing automation tools and data analytics.
  
• Ability to convert marketing insights into revenuegenerating strategies.
  
• Effective communication and collaboration abilities.
  
• Work management skills to prioritize tasks and meet deadlines.
  
• Strong logical thinking and problemsolving skills.