Digital Marketing Manager

If you live and breathe digital marketing we want to talk to you. We are looking for a Digital Marketing Manager to develop implement track and optimize our digital marketing campaigns across all digital channels. The successful candidate will play a major role in enhancing out multi faceted brand building awareness within the digital space and with the goal of improving brand recognition coupled with the redesign and development of our company website ecommerce platform and online ticketing sales.

You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. The digital marketing manager will work with the marketing team supporting teams (such as programmers) and vendors to launch campaigns on time and on budget.

RESPONSIBILTIES

Plan and execute all digital marketing utilizing a range of techniques including paid search SEO and PPC and affiliate programmes.

Managing marketing databases email campaigns and social media channels

Design build and maintain our social media presence and display advertising campaigns

Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs)

Identify trends and insights and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan execute and measure experiments and conversion tests

Collaborate with internal teams to create landing pages and optimize user experience

Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels

Collaborate with agencies and other vendor partners

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

BS/MS degree in marketing IT or a related business field

Proven working experience in digital marketing preferably multilingual with a strong preference for English/Arabic.

Demonstrable experience leading and managing SEO/SEM marketing team and managing database development email social media and/or display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage inform and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g. Google Analytics Net Insight Omniture Web trends MOZ SEO Rush)

Working knowledge of adserving tools

Experience in setting up and optimizing Google AdWords campaigns

Advanced working knowledge of HTML CSS and JavaScript development and constraints

Strong analytical skills and datadriven thinking

Uptodate with the latest trends and best practices in online marketing and measurement