Graduated from the University of Birmingham with a BSc in Management, specializing in market research. Achieved first-class honours for their final year project. In the 2 years as a marketing lead, I partnered with Exxon…
Graduated from the University of Birmingham with a BSc in Management, specializing in market research. Achieved first-class honours for their final year project. In the 2 years as a marketing lead, I partnered with ExxonMobil for a 3 phase marketing campaign, using Excel, VLOOPUP, and pivot tables to analyse customer data and PowerPoint to present findings to c-level executive. This effort brought in 100,000 new users and added 350 workshops to the platform’s directory. Recent graduate from a post-degree diploma program in data analytic where I honed Python, SQL and Tableau. Fluent in English, Mandarin, and Cantonese, offering multilingual communication skills. Seeking a junior data analyst position to contribute my analytical and technical skills.
Led a cross-functional team to optimize marketing tactics and deliver multiple strategic initiatives, resulting in a 70% growth in followers, 300% increase in engagement, and doubled revenue.
Proactively conduct trend and competitor analysis identifying target markets to help optimise website which drove brand awareness and customer acquisition.
Analyse and interpret a mix of qualitative and quantitative data such as transaction data, market share and campaign results to deliver insights and influence CEO company strategic decision-making as a lead and team player.
Successfully onboarded 350 automotive workshops in Singapore to utilize our first payment platform in the automotive industry.
Generated revenue of over $80,000 from our media spaces.
Led a team of 4 interns in marketing campaigns, overseeing roadmap creation, budgeting, and strategy development.
Deliver weekly report on campaign performance and KPIs using Excel and PowerPoint to Media spaces clients.
Established partnerships with prominent companies with Singapore’s Prominent Companies (ExxonMobil, Direct Asia and Grab) to increase customer acquisition through multiple marketing campaigns.
Communicated project status updates, deliver new ideas and present recommendations to c-level executives.
Successfully generated 100,000 app users.
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