A dedicated and results-oriented Insights Analyst and Data Analyst with 3 years of experience. Proven track record of extracting actionable insights from data to drive informed decision-making. Highly skilled in data col…
A dedicated and results-oriented Insights Analyst and Data Analyst with 3 years of experience. Proven track record of extracting actionable insights from data to drive informed decision-making. Highly skilled in data collection, cleaning, mining, transformation, analysis, and visualization. Strong background in translating complex data sets into compelling narratives for stakeholders. Proficient in using statistical and data analysis tools to identify trends, patterns, and anomalies in data. Experienced in both. Skilled in creating visually appealing & informative data visualizations using Tableau, Power BI, and Excel, to communicate insights. Well-versed in designing and maintaining dashboards and reports for tracking KPIs, enabling organizations to make data-driven decisions. Experienced in working with databases, writing SQL queries, and maintaining data integrity.
A BI analyst with over 3+ years of experience building business solutions using data analytics and driving operational efficiency through automation. Currently helping the performance marketing and sales team at an advertising agency to make data-driven decisions. Possesses a strong understanding of customer behaviour and communication by working in sales for over 3+ years. With a PG degree in Data Science and Business Analytics and a Master’s degree in Marketing, eager to apply my skills and expertise in advanced statistics, data modelling, data visualisation, and campaign management to a new role in your Business Intelligence and analytics team.
Performed user behaviour analysis & web traffic analysis.
Provided insight reports to the marketing team to optimise campaign performance.
Conducted sales data analysis to optimise the sales process.
Built automation pipelines for overall business processes such as Sales, Marketing and Project Delivery.
Utilized Excel & Tableau to craft presentations, showcasing market insights and enabling trend identification.
Leveraged SPSS for clustering analysis to identify consumer needs & pain points, resulting in refined product strategies.
Acted as a trusted liaison between stakeholders, fostering reliability, underscoring communication, and relationship-building abilities.
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