About Me
Highly energetic and results-driven Ad Sales Operations professional with over 10 years of experience in strategic management and operations within the media industry. Proven expertise in optimizing inventory utilization…
Highly energetic and results-driven Ad Sales Operations professional with over 10 years of experience in strategic management and operations within the media industry. Proven expertise in optimizing inventory utilization, managing comprehensive ad trafficking across linear and digital platforms, and consistently minimizing revenue loss. Adept at coordinating cross-functional teams to streamline workflows, enhance client satisfaction, and ensure data accuracy in systems like CHAMP, BATS, and Shell.
Experience
Deputy Manager, Ad Sales Operations
Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking.
Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates.
Generated and shared mandatory "TRAI" reports with the head office.
Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding.
Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details.
Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies.
Ensured proper database management within the "CHAMP" system for all masters (Advertiser, Agency, Program, etc.).
Deputy Manager, Ad Sales Operations
Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking., Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates., Generated and shared mandatory 'TRAI' reports with the head office., Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding., Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details., Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies., Ensured proper database management within the 'CHAMP' system for all masters (Advertiser, Agency, Program, etc.)
Senior Executive, Ad Sales Operations
Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking.
Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates.
Generated and shared mandatory "TRAI" reports with the head office.
Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding.
Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details.
Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies.
Ensured proper database management within the "CHAMP" system for all masters (Advertiser, Agency, Program, etc.).
Assistant Manager, Operation
Managed advertisement schedule booking in "BATS" software and reconciled logs for National and multiple Regional channels.
Ensured fuller utilization of available inventory by tracking dropped spots and securing make-goods.
Acted as a coordinator with Content, Traffic, Broadcast Operations, Sales, and Finance departments to meet goals.
Assessed issues regarding ad clashes to minimize client servicing problems and billing disputes.
Generated commercial Video ID reconciliation reports and managed inventory.
Assistant Manager, Operation
Managed advertisement schedule booking in 'BATS' software and reconciled logs for National and multiple Regional channels., Ensured fuller utilization of available inventory by tracking dropped spots and securing make-goods., Acted as a coordinator with Content, Traffic, Broadcast Operations, Sales, and Finance departments to meet goals., Assessed issues regarding ad clashes to minimize client servicing problems and billing disputes., Generated commercial Video ID reconciliation reports and managed inventory.
Traffic Executive, Traffic Department
Scheduled commercials into logs, sequencing them based on nature and rate, and generating daily Commercial Logs, MCR Logs, and LST for News18 India.
Coordinated with the Editorial and Marketing teams regarding Fixed Program Charts (FPC), Promo priorities, and Cross-Channel promotions.
Received "Outstanding Performance" and "Champ of the Month" awards multiple times for performance excellence.
Traffic Executive, Traffic Department
Scheduled commercials into logs, sequencing them based on nature and rate, and generating daily Commercial Logs, MCR Logs, and LST for News18 India., Coordinated with the Editorial and Marketing teams regarding Fixed Program Charts (FPC), Promo priorities, and Cross-Channel promotions., Received 'Outstanding Performance' and 'Champ of the Month' awards multiple times for performance excellence.