Sumit Kumar

Sumit Kumar

Deputy Manager Operations
Noida , Uttar Pradesh , India
Panjabi (Punjabi), English, Hindi
Open to Offers

About Me

Highly energetic and results-driven Ad Sales Operations professional with over 10 years of experience in strategic management and operations within the media industry. Proven expertise in optimizing inventory utilization…

Experience

Deputy Manager, Ad Sales Operations

Associated Broadcasting Co Pvt Ltd (TV9 Bharatvarsh), Noida, UP
Jun 2023 - Present · 3 years 1 month

Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking.
Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates.
Generated and shared mandatory "TRAI" reports with the head office.
Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding.
Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details.
Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies.
Ensured proper database management within the "CHAMP" system for all masters (Advertiser, Agency, Program, etc.).

Deputy Manager, Ad Sales Operations

Associated Broadcasting Co Pvt Ltd (TV9 Bharatvarsh) - Noida, UP · Noida , Uttar Pradesh , India
May 2023 - Present · 3 years 1 month

Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking., Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates., Generated and shared mandatory 'TRAI' reports with the head office., Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding., Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details., Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies., Ensured proper database management within the 'CHAMP' system for all masters (Advertiser, Agency, Program, etc.)

Senior Executive, Ad Sales Operations

Associated Broadcasting Co Pvt Ltd (TV9 Bharatvarsh), Noida, UP
Aug 2020 - May 2023 · 2 years 9 months

Ensured all Release Orders (RO’s) were booked on time, meticulously cross-checking details like time bands and pricing to achieve error-free spot booking.
Maximized commercial revenue and inventory utilization through strategic spot shuffling based on time bands and rates.
Generated and shared mandatory "TRAI" reports with the head office.
Maintained and scheduled Non-FCT elements, including sponsorship tags, Aston/L-Band, and OCL/CCL branding.
Coordinated with Sales, Agencies, and the collection team to ensure timely login of activities and payment details.
Managed reconciliation of logs daily (Booked vs. Played) and issued broadcast/as-run certificates to clients and agencies.
Ensured proper database management within the "CHAMP" system for all masters (Advertiser, Agency, Program, etc.).

Assistant Manager, Operation

Information TV Private LTD. (ITV Network), Delhi
Jul 2018 - Jul 2020 · 2 years

Managed advertisement schedule booking in "BATS" software and reconciled logs for National and multiple Regional channels.
Ensured fuller utilization of available inventory by tracking dropped spots and securing make-goods.
Acted as a coordinator with Content, Traffic, Broadcast Operations, Sales, and Finance departments to meet goals.
Assessed issues regarding ad clashes to minimize client servicing problems and billing disputes.
Generated commercial Video ID reconciliation reports and managed inventory.

Assistant Manager, Operation

Information TV Private LTD. (ITV Network) - Delhi · Noida , Uttar Pradesh , India
Jun 2018 - Jun 2020 · 2 years

Managed advertisement schedule booking in 'BATS' software and reconciled logs for National and multiple Regional channels., Ensured fuller utilization of available inventory by tracking dropped spots and securing make-goods., Acted as a coordinator with Content, Traffic, Broadcast Operations, Sales, and Finance departments to meet goals., Assessed issues regarding ad clashes to minimize client servicing problems and billing disputes., Generated commercial Video ID reconciliation reports and managed inventory.

Traffic Executive, Traffic Department

Network-18 Media Ltd., Noida
Jan 2016 - Jul 2018 · 2 years 6 months

Scheduled commercials into logs, sequencing them based on nature and rate, and generating daily Commercial Logs, MCR Logs, and LST for News18 India.
Coordinated with the Editorial and Marketing teams regarding Fixed Program Charts (FPC), Promo priorities, and Cross-Channel promotions.
Received "Outstanding Performance" and "Champ of the Month" awards multiple times for performance excellence.

Traffic Executive, Traffic Department

Network-18 Media Ltd. - Noida · Noida , Uttar Pradesh , India
Dec 2015 - Jun 2018 · 2 years 5 months

Scheduled commercials into logs, sequencing them based on nature and rate, and generating daily Commercial Logs, MCR Logs, and LST for News18 India., Coordinated with the Editorial and Marketing teams regarding Fixed Program Charts (FPC), Promo priorities, and Cross-Channel promotions., Received 'Outstanding Performance' and 'Champ of the Month' awards multiple times for performance excellence.

Skills

BMS Communication Fast Learner Negotiation Presentation Skills Analytical & Problem Solving Managerial Skills Team-Building CHAMP BATS Shell Tally ERP 9 MS. Office (Word Excel PowerPoint) MS Office Word Excel PowerPoint Analytical Problem Solving
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