About Me
Senior automotive aftersales and strategy leader with 23 years ofexperience across the GCC and India. Proven expertise in IC & EVaftersales operations, business transformation, networkdevelopment, and customer experience…
Senior automotive aftersales and strategy leader with 23 years ofexperience across the GCC and India. Proven expertise in IC & EVaftersales operations, business transformation, networkdevelopment, and customer experience excellence. Strongbackground in legal audits, warranty management, costoptimization, and multi‐country operations. Recognized fordelivering measurable improvements in productivity, profitability,and customer satisfaction
Experience
Regional Aftersales Manager (Soueast UAE)
Led, developed, and optimized aftersales operations across the UAE., Ensured consistent delivery of service excellence, operational efficiency, and customer satisfaction., Drove performance through data‐based decision‐making and network capability development., Maintained brand standards and compliance across all service locations.
Head of Aftersales Strategy & Transformation UAE, Oman, Qatar, Egypt, KSA & Sri Lanka
Led aftersales strategy and transformation across 29‐brands, multi‐country operations., Developed SOPs and operational standards for IC & EV businesses across the contries., Improved productivity, cost efficiency, lead times, and customer satisfaction., Supported retail channels to exceed targets in net sales, gross margins, and profitability., Optimized workforce deployment through location‐based productivity analysis.
Head of Aftersales – KSA (Secondment)
Established EV‐ready aftersales capability for BYD., Strengthened service readiness, customer experience, and operational KPIs., Implemented EV‐specific service processes and technical standards., Built an end‐to‐end dealer network from the ground up., Implemented all SOPs and customer Journey.
Head of Aftersales KSA / Head of Aftersales – KSA (Secondment)
Established EV-ready aftersales capability for BYD.
Strengthened service readiness, customer experience, and operational KPIs.
Implemented EV-specific service processes and technical standards.
Built an end-to-end dealer network from the ground up.
Implemented all SOPs and customer journey.
National Aftersales Performance Manager CJDR, Honda, Volvo, Polestar (UAE, Oman, & Qatar)
Led national aftersales performance improvement initiatives while working closely with DPs.
Implemented KPI frameworks, productivity enhancement programs, and manpower stencils across all companies.
Improved KPIs CX/NPS: 30 → 67, Productivity: 99% → 113%, Utilization: 71% → 89%, Efficiency: 107% → 124%, Hours/VIN: 2.1 → 3.4, Service GP: 52% → 67%, Parts GP: 23% → 42%, EBIT: 4% → 11%, Recovery Rate 25% ↑
National Aftersales Performance Manager CJDR, Honda, Volvo, Polestar (UAE, Oman, & Qatar)
Led national aftersales performance improvement initiatives while workign closely with DPs., Implemented KPI frameworks, productivity enhancement programs, and Manpower stencils across all companies., Improved KPIs CX/NPS: 30 → 67, Productivity: 99% → 113%, Utilization: 71% → 89%, Efficiency: 107% → 124%, Hours/VIN: 2.1 →3.4, Service GP: 52% → 67%, Parts GP: 23% → 42%, EBIT: 4% → 11%, Recovery Rate 25% ↑.
Regional Aftersales & Aftersales Manager Lexus Dubai, Northern Emirates
Managed large-scale aftersales operations for premium brand.
Throughput 100 to 250 per day.
Achieved ISO audits with the lowest NCRs.
Achieved Best CX of 70 and profit margins over 40%, which leads to Top 1 Branch in UAE among 23 sites.
Delivered multiple Kaizen championships and performance excellence awards.
CX/NPS: 30 → 70, Productivity: 110% → 124%, Utilization: 68% → 91%, Efficiency: 107% → 135%.
Hours/VIN: 2.1 → 4.5, Service GP: 60% → 80%, Parts GP: 32% → 48%, EBIT: 30% → 42%, Recovery Rate 10% ↑
Regional Aftersales & Aftersales Manager Lexus Dubai, Northern Emirates
Managed large‐scale aftersales operations for premium brand., Throughput 100 to 250 per day., Achieved ISO audits with the lowest NCRs., Achieved Best CX of 70 & Proft margins over 40% which leads to Top 1 Branch in UAE among 23 sites., Delivered multiple Kaizen championships and performance excellence awards., CX/NPS: 30 → 70, Productivity: 110% → 124%, Utilization: 68% →91%, Efficiency: 107% → 135%., Hours/VIN: 2.1 → 4.5, Service GP: 60% → 80%, Parts GP: 32% → 48%, EBIT: 30% → 42%, Recovery Rate 10% ↑.
Aftersales Manager BMW, MINI, & RR
Managed aftersales operations for premium brands.
Responsible for CX, KPIs, Operations, Body & Paint, PDI & Parts.
Completed advanced training in HR, marketing strategy, customer satisfaction, DMS, and parts management.
Attended BMW Brand Academy Training in Munich.
Led the dealer development for MINI & RR.
Aftersales Manager BMW, MINI, & RR Hyderabad India
Managed aftersales operations for premium brands., Responsible for CX, KPIs, Operations, Body & Paint, PDI & Parts., Completed advanced training in HR, marketing strategy, customer satisfaction, DMS, and parts management., Attended BMW Brand Academy Training in Munich., Led the Delaer development for MINI & RR.
Asst GM & Service Manager Maruti Suzuki
Managed large-scale aftersales operations for mass brands which involves over 750 throughput per day.
Involved in dealer development and activated 4 dealerships.
Attended various on-the-job trainings about ISO, Service Manager, DMS & Parts indenting, and Dealer Productivity.
Convened training schedules about ISO and Dealer Productivity for all Departmental Heads.
Asst GM & Service Manager Maruti Suzuki Hyderabad & Vijayawada India
Managed large-scale aftersales operations for mass brands which involves over 750 throughput per day., Involved in Delaer Development and activated 4 dealerships., Attended various on-the-job trainings about ISO, Service Manager, DMS & Parts indenting, and Dealer Productivity., Convened training schedules about “ISO” and Dealer Productivity for all Departmental Heads.
Workshop In-Charge Skoda & Mercedes Benz
Managed end to end aftersales operations for premium brands.
Achieved ISO audits with the lowest NCRs as Management Representative.
Delivered multiple Kaizen championships and performance excellence awards.
Mentored aftersales managers and improved team capability.
Workshop In-Charge Skoda & Mercedes Benz Vijayawada India
Managed end to end aftersales operations for premium brands., Achieved ISO audits with the lowest NCRs as Management Representative., Delivered multiple Kaizen championships and performance excellence awards., Mentored aftersales managers and improved team capability.
Service Advisor Mahindra & Mahindra
Top performer in customer satisfaction and net sales.
Completed Mahindra Quality System and TMW training.
Service Advisor Mahindra & Mahindra Vijayawada India
Top performer in customer satisfaction and net sales., Completed Mahindra Quality System and TMW training.A Service Advisor acts as the primary link between customers and the workshop, ensuring a smooth, transparent, and customer‑centric service experience. The role blends technical knowledge, communication skills, and operational coordination to deliver high-quality aftersales performance.Key Responsibilities• Customer Reception & Consultation — Greet customers, understand vehicle concerns, document complaints accurately, and perform initial walk‑around inspections.• Job Card Preparation — Translate customer concerns into clear repair orders, assign accurate labor operations, and ensure all required information is captured.• Technical Communication — Liaise with workshop controllers and technicians to clarify concerns, obtain diagnostics, and translate technical findings into simple explanations for customers.• Upselling & Value Addition — Recommend maintenance packages, safety repairs, and value-added services based on vehicle condition, OEM guidelines, and mileage.• Follow-up & Status Updates — Provide timely updates on repair progress, additional findings, cost estimates, and delivery timelines.• Customer Experience Management — Handle escalations professionally, ensure transparency, and maintain high CSI through proactive communication and empathy.• Invoice & Delivery — Review completed work, verify parts and labor accuracy, explain invoices, and deliver the vehicle with a clear summary of work performed.• WIP & Workflow Coordination — Monitor work-in-progress, ensure job prioritization, and support workshop efficiency and productivity targets.• Warranty & Policy Compliance — Ensure correct documentation, eligibility checks, and adherence to OEM warranty guidelines.• Record Keeping & Reporting — Maintain
Regional Aftersales Manager (Soueast UAE)
Led, developed, and optimized aftersales operations across the UAE.
Ensured consistent delivery of service excellence, operational efficiency, and customer satisfaction.
Drove performance through data‐based decision‐making and network capability development.
Maintained brand standards and compliance across all service locations.
PROJECTS
RICE S4/ HANA Transformation
Lead digital transformation initiatives focused on SAP RISE – S/4 HANA, ensuring operational continuity and scalable business processes. Manage business process mapping and report automation to improve decision-making and efficiency. Own UAT execution and Go-Live planning, collaborating with product and engineering leaders for flawless deployments. Drive cutover planning, business continuity, and governance frameworks to safeguard system performance. Seamlessly implemented transformation across UAE, Oman, Qatar, KSA, and Sri Lanka, aligning 23 companies across multiple markets. Migrated from ECC to S/4HANA, establishing a modern digital core and accelerating operational efficiency. Completed blueprint-to-build phase at speed with strong stakeholder engagement. Achieved UAT sign-off with zero defects, ensuring quality and readiness.