With over 5 years of experience in the IT industry, I have developed expertise in utilizing Excel, Google Analytics, Google AdWords, and Power BI Desktop and creating detailed Power BI and Excel reports, leveraging Googl…
With over 5 years of experience in the IT industry, I have developed expertise in utilizing Excel, Google Analytics, Google AdWords, and Power BI Desktop and creating detailed Power BI and Excel reports, leveraging Google Analytics for insightful data analysis, and driving online marketing campaigns through Google Ads. My background in Search Engine Optimization and commitment to maintaining accuracy in quality audits further enhance my ability to deliver high-quality results.
I am currently engaged in overseeing the update of course information for international students within our student placement platform. This involves meticulously updating key fields within our internal applications and meticulously verifying the accuracy of displayed data on the front-end site on a daily basis. Additionally, I am actively involved in conducting User Acceptance Testing (UAT) for our upcoming project, SCC.
Conducting audits of course data to ensure accuracy.
Reporting data analysis findings to management to inform business decisions and prioritize information system needs.
Documenting processes and maintaining comprehensive data records.
Verifying data accuracy on front-end sites.
Creating detailed quality data analysis reports using Excel and Power BI.
Engaging with clients from Australia, the UK, Canada, the USA and New Zealand.
Performing User Acceptance Testing (UAT) for new project tools.
Developing project plans by client request documents.
Maintaining customer accounts and managing invoice processes.
Ensuring timely delivery of invoices.
Tracking revenue reports for all projects.
Communicating with managers about project-related matters.
Setting up, trafficking, and optimizing online ad campaigns in DFP, collaborating with advertisers and ad networks to obtain assets for campaign launches.
Managing day-to-day relationships with platforms such as Google Ad Manager and DCM, as well as with publishers, ad exchanges, and ad networks.
Conducting keyword research to identify valuable search terms and opportunities.
Implementing on-page SEO strategies, including optimizing content, meta tags, and headings.
Performing technical SEO audits to identify and resolve website issues affecting search engine rankings.
Monitoring and improving website performance, focusing on site speed and mobile optimization.
Developing and executing off-page SEO strategies, including link building and outreach.
Analyzing website traffic and user behavior reports using tools like Google Analytics and Google Search Console.
Managing all aspects of Google Ad campaigns.
Analyzing and optimizing ad campaigns to enhance return on investment (ROI).
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