Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building h…
Dynamic Saudi commercial leader with 15+ years driving marketing strategy and customer experience across KSA’s most prominent residential real estate organisations. Proven track record of repositioning brands, building high-performing teams, and delivering measurable growth in line with Vision 2030 objectives. Combines deep expertise in integrated marketing, digital transformation, and B2B/B2C sales with an unwavering focus on customer journey optimisation and premium quality-of-living propositions.
Developed and managed all real estate B2B & B2C digital platforms covering property, asset & facility management, equity financing, and broker CRM systems.
Created and managed full P&L, cash flow, IRR, and market share reporting; delivered board-level dashboards and video reports to CEO and stakeholders.
Implemented post-COVID marketing strategies adapting customer experience to new behaviours; expanded investor and influencer relationships across KSA.
Developed ALJ Land’s full marketing strategy across multiple channels, driving SAR 200M+ in off-plan sales across J|ONE (242 units), Gallery N, and Dari Q.
Launched innovative digital campaigns across KSA; revamped ALJLAND.COM and ALJ-PROPERTIES.COM with B2C positioning, boosting UX, SEO, and email performance.
Owned all marketing communications — content, data, and direct marketing — targeting B2C residential buyers aligned with Vision 2030 ownership goals.
Led end-to-end commercial strategy across a 6,000+ unit portfolio using a 360° ‘Lift-Up’ methodology, repositioning assets as a premium ‘Quality of Living’ brand to accelerate inventory absorption. Engineered a data-driven commission & incentive structure (Significant Attraction Matrix) aligning sales team motivation with aggressive inventory turnover timelines. Orchestrated a 360° lead engine (CRM + digital + database analytics) to capture qualified buyer demand and support the NHC housing mandate. Directed JV governance, coordinating commercial milestones between the Saudi-Chinese partnership and regulatory stakeholders.
Drove revenue growth across four markets (Makkah, Jeddah, Riyadh, Khobar); spearheaded the launch of Mayan Villas (458-unit NHC co-development) and Mayan Al-Fursan in Riyadh. Conducted comprehensive market research and HBU studies to inform pricing strategies and optimise sales conversion across four distinct market segments. Built a structured Sales Action Plan with KPI tracking, CAPEX/OPEX frameworks, and IRR targets aligned with investor and NHC expectations. Led and coached 35 professionals (28 sales + 7 marketing); formalised B2B alliances including a strategic partnership at the Saudi-Turkish Investment Forum.
Owned all marketing, communications, and digital initiatives across a SAR 8B+ portfolio, reporting directly to CEO as a senior leadership team member. Led end-to-end customer experience strategy, shaping journey touchpoints from lead acquisition through post-handover satisfaction for both residential and commercial clients. Developed IoT-driven digital strategy including social media, content marketing, and campaign spend optimisation; set KPIs/OKRs and managed budgets across all channels. Designed pricing strategies, market studies, and go-to-market plans for residential off-plan sales and commercial leasing; aligned cross-departmental marketing plans.
Developed and evaluated marketing strategies for six subsidiary companies including Kanoo Real Estate’s residential and commercial portfolio. Delivered 12 campaigns per quarter across six marketing teams; managed PR, media events, advertising, and quarterly performance forecasts. Planned corporate media events and PR activities to expand national brand recognition in support of residential sales targets.
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