Rajat Khatri

Established a Center of Excellence, fostering a data-driven decision-making culture while maintaining the department's P&L.
Identified 12% top-line business gaps worth Rs 50 Crore through analysis of customer journey, operations, digital metrics optimization, and campaigns (including Google PPC & SEO).
Optimized app journeys, resulting in an increase of app order share from 29% to 42% and installations by 1.8 times.
Delivered real-time insights contributing to 15% YoY growth and cost savings while collaborating closely with Product, Marketing, Operations, SCM, and Business teams.
Boosted conversion rates and reduced delivery times, culminating in a 13 bps increase in NPS.
Developed PID Scorecard, Customer Churn Model, and RFM Segmentation to enhance customer retention and engagement by 1.5 times.
Championed the UI/UX revamp of the FNP app, improving customer journeys and increasing conversion by 1.2 bps.
Collaborated with the Data Engineering team to manage data pipelines and ETL processes, optimizing data processing costs by 18%.
Managed a team of over 20 members (including direct reports, indirect reports, and vendors), leading different PODs to drive special projects.

• Established Center of Excellence, driving data-driven decision-making culture & maintaining P&L of the department.
• Identified 12% top line business gaps worth Rs 50 Crore through customer journey, operations, digital metrics optimization and campaigns (including Google PPC & SEO).
• Optimized App journeys, increasing App order share from 29% to 42% and installations by 1.8x.
• Delivered real-time insights, contributing to 15% YoY growth and cost saving by working closely with Product, Marketing, Operations, SCM and Business team.
• Boosted conversion rates and reduced delivery times, resulting in a 13 bps increase in NPS.
• Developed PID Scorecard, Customer Churn model, RFM Segmentation to enhance customer retention and engagement by 1.5x.
• Led UI/UX revamp of FNP App, improving customer journeys and boosting conversion by 1.2 bps.
• Worked closely with Data Engineering team to manage data pipelines and ETLS to optimize Data processing cost by 18%
• Managed team of 20+ member (including Direct, Indirect reporters and the Vendors) thus headed different PODs to drive special projects.

• Developed Single Source of Truth (CDP) by aligning data from different sources into single table and thus optimized reporting and customer understanding thus improving customer repeat rate by 13%.
• Collaborated with operations team to enhance Vendor Management and Segmentation strategies, achieving a 15% increase in delivery efficiency while simultaneously lowering implementation costs by 5%, hence improved overall profit margins.
• Enhanced Data Accuracy, Data Governance and Compliance of GDPR.

Devised a Single Source of Truth (CDP) by consolidating data from diverse sources into a single table, optimizing reporting and enhancing customer understanding, thus improving customer repeat rate by 13%.
Collaborated with the operations team to enhance vendor management and segmentation strategies, achieving a 15% increase in delivery efficiency while simultaneously lowering implementation costs by 5%, thereby improving overall profit margins.
Enhanced data accuracy, governance, and compliance with GDPR.

• Directed analytics team to solve complex business problems, deep dive analysis and generate insights using multidimensional data analysis and thus bringing in 20% YoY business growth.
• Increased conversion rates by 15% YoY through customer experience analysis and identifying growth opportunities.
• Implemented GA360 thus initiated Web (Product) Analytics including event tracking for all 3 web platforms and analyzed customer journeys thus improving the Conversion rate by 2x.

Directed the analytics team to solve complex business problems, conducting deep-dive analyses to generate insights using multidimensional data analysis, thereby driving 20% YoY business growth.
Increased conversion rates by 15% YoY through comprehensive customer experience analysis and identification of growth opportunities.
Implemented GA360, initiating web (product) analytics including event tracking across all three web platforms, analyzing customer journeys, and improving the conversion rate by 2 times.

• Led cross-border projects, driving a 7% revenue increase for BNPP in collaboration with Visa Consulting.
• Managed Project Delivery for Fortune 500 Clients mainly VISA for the SEA & CEMEA region.
• Project Development by growing revenue from the Client from $100K to $150K.
• Provided Pre-Sales support and Business Development opportunities in the CEMEA region.

Spearheaded cross-border projects, generating a 7% revenue increase for BNPP in partnership with Visa Consulting.
Managed project delivery for Fortune 500 clients, primarily VISA, in the SEA and CEMEA regions.
Engineered project development by boosting revenue from the client from $100K to $150K.
Provided pre-sales support and identified business development opportunities in the CEMEA region.