I’m an MBA graduate with a strong foundation in analytics, research, and sustainability. With diverse experience across marketing analytics at ITC, energy policy research, and data modeling using Python, SQL, and Power B…
I’m an MBA graduate with a strong foundation in analytics, research, and sustainability. With diverse experience across marketing analytics at ITC, energy policy research, and data modeling using Python, SQL, and Power BI, I enjoy solving complex problems with real-world impact. My projects include energy poverty modeling, EV depot simulations, and churn prediction models. I’m now looking to contribute to organizations that value data-backed decision-making and purpose-driven work.
During my internship at ITC Limited, I worked on a strategic marketing project aimed at enhancing the market presence of ITC's Mom’s Magic brand in the competitive biscuit industry. I led the pre-launch of the ‘11+1’ promotional scheme, focusing on increasing stock estimates, collaborating with wholesale distributors, and ensuring 100% retail coverage through incentives for distributor salesmen. I conducted a detailed competitor benchmarking analysis and used various tools and reports to assess performance and make strategic adjustments. In the final weeks, I prepared a comprehensive report outlining achievements and recommendations for future growth. This experience deepened my understanding of strategic marketing and data analysis, while also honing my ability to manage large-scale promotional campaigns.
Conducted 50+ structured surveys across rural markets to assess pricing sensitivity and consumer behavior insights, which led to a 60% surge in regional sales through optimized trade schemes.
Analyzed competitor pricing and retailer-level trade promotions.
Benchmarked campaign performance using defined KPIs.
Identified three growth levers that enhanced in-store campaign effectiveness.
I've been at the forefront of enhancing system performance and reliability in my role. By integrating hardware seamlessly into the BMC, I addressed critical performance gaps, ensuring robust system monitoring. This effort resulted in a notable 20% boost in product reliability, a key factor in meeting and exceeding customer expectations. Diving into the realm of 5G, I delved into three technical papers and regulatory norms, developing a comprehensive understanding of the landscape. Collaborating with over 5 teams, I utilized agile methods to optimize product design, significantly enhancing overall efficiency. Communication has been a vital aspect of my contributions. I delivered more than 10 progress reports, presentations, and technical insights, leveraging PowerBI to engage stakeholders effectively. My commitment extends beyond individual tasks, aiming to contribute to a dynamic and innovative team environment.
Enhanced hardware integration in BMC, improving system monitoring and boosting product reliability by 20% through agile methodologies, contributing to the rollout of the 5G Macro Radio Unit.
Collaborated with five cross-functional teams.
Delivered weekly progress presentations to stakeholders.
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