Motivated Data Analyst with a strong foundation in data analytics and hands-on experience in customer funnel analysis and KPI reporting. Proficient in SQL, Excel, Power BI, and Tableau. Recently earned Cyber Security Lev…
Motivated Data Analyst with a strong foundation in data analytics and hands-on experience in customer funnel analysis and KPI reporting. Proficient in SQL, Excel, Power BI, and Tableau. Recently earned Cyber Security Level 2 and 3 certificates.
Completed a job simulation for a retail business, analysing real-world datasets to solve business problems.
Worked with SQL, Excel and Power BI to deliver insights across Marketing, Customer, Web, and Product Analytics using a live-updating data warehouse.
Calculated and tracked key KPIs including Average Order Value (AOV), Units Per Transaction (UPT), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC), providing insights into customer behaviour and profitability.
Created interactive dashboards in Power BI to visualise revenue, profit, and customer growth trends by channel, enabling data-driven decisions on marketing spend and retention.
Conducted cohort and segmentation analysis, identifying high-value customer groups and recommending strategies to improve CLV-to-CAC ratio.
Produced quarterly reports with clear visualisations, translating complex data into actionable insights for stakeholders.
Calculated and tracked key KPIs including Average Order Value (AOV), Units Per Transaction (UPT), Customer Lifetime Value (CLV), and Customer Acquisition Cost (CAC)., Created interactive dashboards in Power BI to visualise revenue, profit, and customer growth trends by channel., Conducted cohort and segmentation analysis, identifying high-value customer groups and recommending strategies to improve CLV-to-CAC ratio., Produced quarterly reports with clear visualisations, translating complex data into actionable insights for stakeholders.
Completed an intensive online training programme in Data Analytics.
Gained hands-on experience with SQL, Excel, Tableau.
Learned to clean, transform, and analyse large datasets to uncover insights and support business decisions.
Produced data-driven reports and dashboards to interpret trends and highlight actionable insights during projects.
Gained hands-on experience with SQL, Excel, Tableau., Learned to clean, transform, and analyse large datasets to uncover insights and support business decisions., Produced data-driven reports and dashboards to interpret trends and highlight actionable insights during projects.
Supported the bookkeeper in maintaining accurate financial records, processing invoices, and preparing timesheets.
Entered and validated data in spreadsheets, ensuring accuracy and consistency for reporting.
Created automated Excel reports using formulas, PivotTables, and VLOOKUP functions to streamline the monthly closing process.
Entered and validated data in spreadsheets, ensuring accuracy and consistency for reporting., Created automated Excel reports using formulas, PivotTables, and VLOOKUP functions to streamline the monthly closing process.
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