Nazar Tarlanli

Launched the digital card issuance platform inside the e-wallet, owning product vision, roadmap, and end-to-end delivery — driving +46% MAU in six weeks with zero marketing spend and creating a new revenue-generating product line for the company
Shipped instant digital card issuance (less than 2s), improving onboarding conversion by +32%, reducing KYC/payment drop-off, and accelerating time-to-first-transaction for new activated users
Delivered full Visa VTS / Mastercard MDES tokenization and Apple Wallet / Google Wallet provisioning, increasing active cardholders by +58% YoY and boosting payment transaction volume and interchange revenue
Built a scalable integration layer (Kafka, RabbitMQ, REST) supporting 3–5× growth in daily transactions without service degradation — enabling higher throughput and direct uplift in fee-based processing revenue
Secured PCI DSS Level 1 and an e-money license, unlocking new card products and expanding eligible user segments by +22%, contributing to revenue expansion across high-value cohorts

Launched the digital card issuance platform inside the e-wallet, owning product vision, roadmap, and end-to-end delivery — driving +46% MAU in six weeks with zero marketing spend and creating a new revenue-generating product line for the company. Shipped instant digital card issuance (less than 2s), improving onboarding conversion by +32%, reducing KYC/payment drop-off, and accelerating time-to-first-transaction for newly activated users. Delivered full Visa VTS / Mastercard MDES tokenization and Apple Wallet / Google Wallet provisioning, increasing active cardholders by +58% YoY and boosting payment transaction volume and interchange revenue. Built a scalable integration layer (Kafka, RabbitMQ, REST) supporting 3–5× growth in daily transactions without service degradation — enabling higher throughput and direct uplift in fee-based processing revenue. Secured PCI DSS Level 1 and an e-money license, unlocking new card products and expanding eligible user segments by +22%, contributing to revenue expansion across high-value cohorts.

Owned the product vision, roadmap, and backlog for a unified digital identity platform powering authentication and onboarding across the bank’s ecosystem; drove adoption across 12+ products and eliminated duplicate KYC/KYB costs across teams
Prioritized and delivered a centralized KYC/AML service integrating FaceTec and LexisNexis, reducing identity-related fraud losses by ~$1.2M annually and cutting manual verification cost per user by 35% due to fewer false positives and escalations
Consolidated scattered KYC flows into a single orchestrated service layer, cutting verification latency by 30–45% and increasing successful SME onboarding — generating additional revenue from newly onboarded businesses and reducing drop-offs in the funnel
Enabled seamless reuse of identity data across products, reducing repeated verification steps by 60%, lowering operational support load, and improving onboarding conversion — resulting in a measurable increase in active revenue-generating users
Delivered API-based KYC orchestration for partner banks and BaaS clients, enabling scalable multi-tenant integrations and contributing to new B2B revenue streams through hosted onboarding services and identity checks

Owned the product vision, roadmap, and backlog for a unified digital identity platform powering authentication and onboarding across the bank’s ecosystem; drove adoption across 12+ products and eliminated duplicate KYC/KYB costs across teams. Prioritized and delivered a centralized KYC/AML service integrating FaceTec and LexisNexis, reducing identity-related fraud losses by ~$1.2M annually and cutting manual verification cost per user by 35% due to fewer false positives and escalations. Consolidated scattered KYC flows into a single orchestrated service layer, cutting verification latency by 30–45% and increasing successful SME onboarding — generating additional revenue from newly onboarded businesses and reducing drop-offs in the funnel. Enabled seamless reuse of identity data across products, reducing repeated verification steps by 60%, lowering operational support load, and improving onboarding conversion — resulting in a measurable increase in active revenue-generating users. Delivered API-based KYC orchestration for partner banks and BaaS clients, enabling scalable multi-tenant integrations and contributing to new B2B revenue streams through hosted onboarding services and identity checks.

Conducted deep quantitative and qualitative product analysis (funnel analytics, cohort behavior, user segmentation) to uncover friction points and translate insights into high-impact product requirements for engineering teams
Built cross-functional alignment by transforming complex technical findings into clear product recommendations, directly shaping roadmap priorities and accelerating delivery of high-value features
Analyzed system behavior and data flows across MySQL, MongoDB, and internal services to identify bottlenecks, support root-cause analysis, and guide decisions on feature feasibility and technical trade-offs
Partnered with product leadership to define north-star metrics, KPIs, and success criteria; developed dashboards and insight reports that improved decision-making velocity across teams
Drove data-informed experiments and A/B tests to validate hypotheses, leading to measurable improvements in user activation, onboarding flow performance, and feature adoption.

Conducted deep quantitative and qualitative product analysis (funnel analytics, cohort behavior, user segmentation) to uncover friction points and translate insights into high-impact product requirements for engineering teams. Built cross-functional alignment by transforming complex technical findings into clear product recommendations, directly shaping roadmap priorities and accelerating delivery of high-value features. Analyzed system behavior and data flows across MySQL, MongoDB, and internal services to identify bottlenecks, support root-cause analysis, and guide decisions on feature feasibility and technical trade-offs. Partnered with product leadership to define north-star metrics, KPIs, and success criteria; developed dashboards and insight reports that improved decision-making velocity across teams. Drove data-informed experiments and A/B tests to validate hypotheses, leading to measurable improvements in user activation, onboarding flow performance, and feature adoption.