Data Analyst / Data Management with experience in database management, data cleansing, SQL querying, data visualization, and business analysis. Worked at BodyFactory Skin Care, New York as Manager / Data Analyst, using P…
Data Analyst / Data Management with experience in database management, data cleansing, SQL querying, data visualization, and business analysis. Worked at BodyFactory Skin Care, New York as Manager / Data Analyst, using PostgreSQL, Python, pandas, SQL, and Tableau to support analysis, reporting, and business decisions.
Built and maintained a database in PostgreSQL, periodically loading transactional data for seamless analysis.
Utilized Python and pandas for data cleansing, ensuring data quality and integrity.
Regularly ran SQL queries on the PostgreSQL database to extract valuable insights on customer behaviors and strategic trends.
Segmented client base using data analytics, enabling targeted marketing and sales strategies.
Checked profitability margins of various services to guide business planning and operational efficiency.
Assessed marketing performance through KPIs and ROI metrics, optimizing for future campaigns.
Visualized complex data findings using Tableau, providing clear and actionable insights to inform business decisions.
Leveraged data-driven insights to design and launch new products including memberships, pricing strategies, sales promotions, and innovative treatments.
Analyzed profitability, revenue margins, and utilization across various initiatives and products.
Scheduled projects, determined workforce requirements, assigned, and monitored staff duties.
Crafted, implemented, updated, and monitored operational strategies & tactics to drive higher profitability.
Served as the primary point of contact for financial, customer service, marketing, regulatory, or other business-related inquiries.
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