Dynamic and results-driven marketing professional with hands-on experience in leveraging analytical tools and methodologies to enhance marketing campaign effectiveness and strategic decision-making in e-commer…
Dynamic and results-driven marketing professional with hands-on experience in leveraging analytical tools and methodologies to enhance marketing campaign effectiveness and strategic decision-making in e-commerce. Proven expertise in developing and executing trade marketing strategies through data collection, analysis, and market interactions. Adept at crafting compelling content strategies for e-commerce and marketing campaigns, including social media initiatives.
Executed social media management and copywriting initiatives, optimized content through SEO, engaged customers, managed inventory operations, and processed data by cleaning, structuring, and analyzing it to support informed decision-making.
Acquired expertise in using advanced analytical tools to process and read data, identify trends, and make informed marketing decisions. Gained proficiency in digital marketing channels, tools, and strategies, including social media, SEO, content marketing, and online advertising.
Executed data cleaning, visualization, and dashboard development using Tableau to support course material. Analyzed student data using Excel to support accurate grading.
Planned, created and implemented content for all digital channels including social media, email and website.
Created content calendars.
Collaborated with the team for event organization and partnership.
Supported routine planning like task delegation, regular check ins and correspondence with event partners.
Wrote and edited content for weekly publications.
Organized regular meetings and check-ins to plan, edit and refine the content calendar for the official Linkedin account with recent or new updates.
Increased followership with members or interested leads with monthly email newsletters that emphasized recent highlights and invited engagement on main accounts of the organization.
Contributed to final decisionmaking in administrative responsibilities like recruitment processes, event organization, creative marketing and more which led to higher applicants, sponsor interest and online interaction.
Led content development, design, and implementation of marketing materials for a new product launch. Spearheaded development and marketing of a new retail AI solution.
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