Marketing Analyst and Growth Hacker, Business Intelligence with experience in analytics consulting and professional roles across data analysis, business intelligence, growth, and marketing analytics. Skilled in project m…
Marketing Analyst and Growth Hacker, Business Intelligence with experience in analytics consulting and professional roles across data analysis, business intelligence, growth, and marketing analytics. Skilled in project management, stakeholder management, risk analysis, business strategy, statistical modeling, data visualization, Agile methodology, A/B testing, ETL processes, SQL, Python, Power BI, Google Analytics, and related analytics tools.
Used the company’s raw data and preprocessed them into a ready-to-use format for visualization.
Designed and developed a user-friendly KPI dashboard using Power BI, enabling the company to evaluate project impact and progress efficiently, resulting in 30% time saved for project evaluation and decision-making processes.
Helped the company to put the dashboards in production and delivered a ready-to-use solution.
Tools used: Excel, Power BI, DAX, Figma
Led the data scientists’ team to complete the use cases successfully.
Gathered and preprocessed raw data from external data sources (web-scrapped) to build actionable and ready-to-use large datasets.
Developed a sentiment analysis model using NLP techniques enabling BRP to understand how customers perceive the brand and its products based on comments extracted from social networks (facebook and youtube) and to guide decision-making.
Developed a localization optimization model using linear and non-linear programming.
Received the “Outstanding Individual Capstone Solution Award” and led the team to win 1st place in the cohort.
Tools used: APIs, NLP, Microsoft Azure, Python, Gurobi, SQL, GitHub, Excel
Organized workshops for young women interested in the Tech fields.
Speaker during interventions in High Schools to popularize the world of Tech and Engineering to young girls.
Company is part of the French Tech 120, a government support program dedicated to the most successful French start-ups with the potential to become world-class technology leaders.
B2C product, client-centric oriented.
Developed new and existing acquisition channels to accelerate the company’s growth; worked cross-functionally with Financial, Sales, and Product Owner teams on multidisciplinary needs.
Created new campaigns and optimization of audiences; successfully opening of the market of 1 new country.
Developed paid acquisition channels (Google Ads and Facebook Business Manager) in a new country, leading to an increase in sales by 50%.
Implementation of A/B tests, results analysis, web-tracking, and Google Analytics to understand customers' journey and deployment and management of campaigns with target ROI; using; increasing ROI by 20%.
Worked on developing the HOI product with the product team to increase the conversion rate.
Tools used: Data exploitation via Power BI and Data Studio, Google Analytics, SQL, BigQuery, Salesforce, Figma, Zapier
Defined the new company’s online identity and online business strategy and established a customer acquisition strategy.
Website’s redesigned and revitalization through creating attractive content and optimized customer experience.
Identified relevant KPIs and exploitation of SEO, SEM, and SEA and constructed and optimized Google Ads, creating the Google Tag manager structure.
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