Strategic and result-driven BI Manager with over 13 years of expertise leading enterprise data transformations, business intelligence (BI) strategies, Business Analysis, cloud-native data engineering initiatives. Proven …
Strategic and result-driven BI Manager with over 13 years of expertise leading enterprise data transformations, business intelligence (BI) strategies, Business Analysis, cloud-native data engineering initiatives. Proven success in architecting scalable analytics platforms, establishing robust BI governance, and leading cross-functional engineering/analyst teams (13+ members) to deliver actionable business insights. Expert in aligning cloud architecture and end-to-end data pipelines with executive business objectives across telecom, digital media, e-commerce, retail, healthcare, financial, supply chain, marketing sectors.
Connecting to dynamics 365 application/module for healthcare (caresmartz360) and telecom (Acumen360) data and creating Power BI, Qlik, and Tableau reports.
Automated reporting workflows using Power Automate to streamline data processing, while configuring administrative service controls, alerts, and data governance, customer experience, customer insight and client requirements.
Embedded Power BI reports using RLS into web apps and CRM platforms (Liferay) using secure tokens and JavaScript to drive user adoption and report migration.
Established incremental refresh cycles, configured on-prem gateways, and implemented SSO, RLS to optimize performance and security.
Building data pipeline, SQL scripts, (AWS Lambda, Azure SQL, Databricks, Python) for scalable ETL and complex data.
Business Analysis with power automate notification and updating of FRD, BRD, FSD and other documents with client interaction and requirement gathering.
Pricing, cost, predictive model reports and KPI with calculated logic.
Coordinated statistical data analysis, design, and information flow, establishing KPI frameworks and retail data warehousing structures to meet departmental reporting needs.
Directed 13+ employees across data, engineering, and digital media teams, integrating efforts into single, time-bound product deliveries.
Created BI/CRM platforms (Power BI, Tableau, Qlik) for executive reporting, enabling data-driven decision-making across marketing, sales, and operations.
Led international/domestic client projects (government, political, enterprise), managed vendor onboarding, contract negotiations, licensing, budgets, pricing.
Authored BRDs/FRDs, user stories, acceptance criteria, and SOPs; monitored compliance and instituted continuous process improvements.
Built Python/AWS/SQL pipelines to extract and transform survey data, delivering actionable insights for political clients and new market expansions.
Worked on ETL operations from SAP HANA using PostgreSQL in Power BI datasets, leveraging AWS services (RDS, Lambda, S3, Glue) for quick and live reports.
Using DAX, Python, and SQL queries to support live retail, sales, product, and warehouse inventory transactions in Power bi reports and visual.
Managed all aspects of operations — from procuring licenses (power Bi, G suite, MS 365) and defining infrastructure requirements to delivering Android/iOS (React, Flutter) and web applications, AWS billing and scalability.
Financial operations and reporting for US$4M–US$7M in sales across major e-commerce channels (Home Depot, Target, Walmart, Amazon) and other retail and Ecommerce giants.
Data governance, QA (maple), ETL, data modelling layers, predictive modelling, statistical forecasting, automation to anticipate trends, optimize efficiency, and reduce manual reporting using power BI, Tableau worksheet.
Handle chargeback, dispute over customer escalations, credit card fraud, unsuccessful payment, freight damage/loss and summarise incident report and other BRD, FSD, confluence documentation.
Financial and stock reporting of inventory, pricing, promotions, campaigns, chargeback with insights of supply chain market, client, products, supply planning, budgeting, revenue modelling, demand forecasts, warehouse capacity, financial targets and predictive modelling.
Highlight red area of low sales, finance loss, high product return, summarise the reports and discussion with higher management, stakeholder and account holder.
Migrating excel reports and dashboards to Power BI, Tableau using BigQuery, SQL, SharePoint, Python, ETL process to transform complex datasets into actionable insights.
BRD, FSD, confluence, client relation, escalation and onboarding of IT / technical clients.
Running SQL queries with clause to fetch correct detail from database creating P&L reports into excel, CSV, dashboard.
Running Python code (pandas, numpy) to ETL data and provide reports in excel, csv, pivot, VBA, SQL.
Uploading and correcting data formats on web application for healthcare and markets.
Leading end-to-end BI and AI data projects across social media, marketing, influencer, survey and advertising data for global clients (PepsiCo, VW, RBI, Audi). Created Power BI, Tableau, Looker, and Datorama reports tracking Cost, CTR, reach, pricing, engagement metrics / KPI. Analysed campaign growth / performance and market survey data (e.g., automotive sector in UAE) replicating Figma for UI UX. Integrated GenAI, Copilot, Genie AI embedding AI insights into BI reports(RSL embed) and web applications and used AI data prompt analysis (usage, cost, query run-time, count prompts) for GenAI feed. Owned BI project delivery, instituted Scrum calls, JIRA story points, and Agile sprints. Authored BRDs, FRDs, user stories, acceptance criteria, and RAID to ensure delivery. Built SQL query, scripts, ETL pipelines (DBT), BigQuery, Fabric Dataflow Gen2 including Control-M, Dax and Power Query. Created advanced DAX, measures and Tableau calculations for KPI visuals (line, area charts, etc.), embedding dashboards securely with SSO, REST APIs, and Azure token management and migrating reports. Developed automation using Power Automate/Power Apps trigger KPI alerting, refresh monitoring, and trigger workflows across Teams/email ensured robust data QA & governance.
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