Arathi

Arathi

Business Analyst/ Project Manager
India
Telugu, English, Hindi

About Me

Dedicated and results-driven professional with 10 years of experience in Business Analysis, Data Analysis with Power BI, Google Analytics, and Freelancing. Demonstrated expertise in conducting comprehensive data and mark…

Experience

Business Analyst Manager/ Project Manager

Kay N Kay Digi Corp Pvt Ltd
Aug 2020 - Present · 5 years 10 months

• Collaborated with cross-functional teams to analyze existing business processes, identify areas for improvement, and develop efficient solutions.

• Conducted thorough requirements gathering through interviews, workshops, and document analysis to understand business needs and objectives.

• Developed detailed business requirements documents (BRDs), including process flows, use cases, and data models, to facilitate effective project planning and execution.

• Worked closely with stakeholders to translate business requirements into technical specifications and ensured project milestones and deliverables were met.

• Monitored project progress and provided regular updates to management and stakeholders, ensuring projects were delivered within scope, budget, and timeline.

• Conducted user acceptance testing (UAT), enabling the identification and resolution of any issues to meet stakeholder expectations.

• Conducted post-implementation reviews to evaluate project success and identify opportunities for further improvement.

• Provided training to end-users on new systems and processes, ensuring smooth transition and adoption.

Business Analyst/ Project Manager

WEBLOG DIGI ( KAYNKAY DIGI CORP PVT LTD), HYDERABAD
Aug 2020 - Present · 5 years 11 months

Collaborated with cross-functional teams to analyze existing business processes, identify areas for improvement, and develop efficient solutions.
Conducted thorough requirements gathering through interviews, workshops, and document analysis to understand business needs and objectives.
Developed detailed business requirements documents (BRDs), including process flows, use cases, and data models, to facilitate effective project planning and execution.
Worked closely with stakeholders to translate business requirements into technical specifications and ensured project milestones and deliverables were met.
Monitored project progress and provided regular updates to management and stakeholders, ensuring projects were delivered within scope, budget, and timeline.
Conducted user acceptance testing (UAT), enabling the identification and resolution of any issues to meet stakeholder expectations.
Conducted post-implementation reviews to evaluate project success and identify opportunities for further improvement.
Provided training to end-users on new systems and processes, ensuring smooth transition and adoption.

Data analyst/ Power BI

WEBLOG DIGI ( KAYNKAY DIGI CORP PVT LTD), HYDERABAD
Oct 2018 - Jul 2020 · 1 year 9 months

Conducted comprehensive data analysis to identify trends, patterns, and opportunities for improvement.
Utilized Power BI to design and develop interactive dashboards and reports to present key findings to stakeholders.
Collaborated with cross-functional teams to identify and implement process improvements based on data-driven insights.
Conducted user acceptance testing (UAT) to ensure data accuracy and system functionality.
Managed client projects, ensuring timely delivery and high-quality work.

Google Analytics Specialist

Minikart.in ( Sky Wings Eshoppy Pvt Ltd), Hyderabad
Nov 2016 - Oct 2018 · 1 year 11 months

Conducted comprehensive analysis using various Google Analytics tools.
Leveraged data insights to provide recommendations for enhanced website performance and user experience.
Collaborated with relevant stakeholders to understand business goals and objectives and provided data-driven insights to support decision-making processes.

PPC Specialist

Worked As A Freelancer
Jan 2013 - Sep 2016 · 3 years 8 months

Managed and optimized Pay-Per-Click (PPC) campaigns for diverse clients, resulting in a 25% increase in conversion rates and a 30% reduction in acquisition costs.
Conducted keyword research, ad copywriting, and landing page optimization to enhance campaign performance.
Utilized Google Ads, Bing Ads, and other PPC platforms to track campaign metrics, budget allocation, and ROI.
Regularly performed A/B testing and provided data-backed recommendations for campaign improvements.

Skills

Analyzing and Maintaining Assembly Instructions Blog Writing Building Information Modeling Business Communication Client Goals Effective Communications Data Scraping Diagnostic Tools Employee Relationship Google Chrome Google Docs Project Works Data Analysis and Reporting Data Analytics Management Experience Leadership Background Business Analysis Business Intelligence (BI) Tableau Excel SQL Python Power BI Requirements Gathering Jira Data Visualization Process Optimization Stakeholder Communication UAT Planning Google Ads Bing Ads Facebook Ads LinkedIn Ads Digital Marketing Strategy A/B Testing Landing Page Optimization SEO SMM Content Creation Communication Presentation Skills Problem Solving Project Management Manual Testing QTP ChatGPT Bing Bard Google Analytics
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