Data Analyst with 2 years of experience in social listening, consumer insights, and NPD (New Product Development)research for leading FMCG brands. Specialises in transforming unstructured social data — reviews, transcrip…
Data Analyst with 2 years of experience in social listening, consumer insights, and NPD (New Product Development)research for leading FMCG brands. Specialises in transforming unstructured social data — reviews, transcripts, andonline conversations — into strategic business decisions. Currently managing Dabur's social intelligence operations withproven impact on product launches, brand positioning, and marketing strategy. Proficient in Python, SQL, Brandwatch, ,Tableau, and Power BI.
Delivered deep-dive NPD reports across Dabur's haircare, skincare, and oral care portfolio, directly shaping the product innovation roadmap
Identified fenugreek as a high-growth ingredient for Vatika Hair Oil through review mining and search trend analysis
Flagged rosemary's rising consumer demand in haircare through NLP on YouTube transcripts analysis guiding Dabur's upcoming hair serum and spray launches
Evaluated 10 South Indian celebrities for brand positioning using social sentiment and audience data research supported Dabur's decision to retain Samantha as brand ambassador
Extracted consumer insights by analysing Google search patterns, e-commerce reviews (Amazon, Flipkart, Nykaa, BigBasket), and social media conversations using Brandwatch and custom pipelines
Applied NLP techniques on YouTube transcripts to surface trending ingredients, consumer perceptions, and influencer-driven narratives at scale
Built custom Python + SQL scraping pipelines to expand social coverage across Twitter, Instagram, Reddit, and video content beyond Brandwatch
Designed executive dashboards and insight decks in Tableau, Power BI, and Excel — enabling faster, data-driven decisions for brand managers
Led Dabur's Command Center operations, monitoring real-time brand health, competitor activity, and emerging crisis signals
Presented strategic monthly reports to senior stakeholders, translating complex data into clear business recommendations
Delivered deep-dive NPD reports across Dabur's haircare, skincare, and oral care portfolio, directly shaping the product innovation roadmap, Fenugreek ingredient discovery: Identified fenugreek as a high-growth ingredient for Vatika Hair Oil through review mining and search trend analysis → insight adopted into Dabur's new product line, Rosemary trend identification: Flagged rosemary's rising consumer demand in haircare through NLP on YouTube transcripts analysis guiding Dabur's upcoming hair serum and spray launches, Celebrity brand-fit analysis: Evaluated 10 South Indian celebrities for brand positioning using social sentiment and audience data research supported Dabur's decision to retain Samantha as brand ambassador, Extracted consumer insights by analysing Google search patterns, e-commerce reviews (Amazon, Flipkart, Nykaa, BigBasket), and social media conversations using Brandwatch and custom pipelines, Applied NLP techniques on YouTube transcripts to surface trending ingredients, consumer perceptions, and influencer-driven narratives at scale, Built custom Python + SQL scraping pipelines to expand social coverage across Twitter, Instagram, Reddit, and video content beyond Brandwatch, Designed executive dashboards and insight decks in Tableau, Power BI, and Excel — enabling faster, data-driven decisions for brand managers, Led Dabur's Command Center operations, monitoring real-time brand health, competitor activity, and emerging crisis signals, Presented strategic monthly reports to senior stakeholders, translating complex data into clear business recommendations
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