I am a reliable, confident and sociable analytics specialist, with over 19 years’ experience in data, predictive modelling & advanced analytics. With a keen eye for detail, I can deliver projects quickly and efficiently,…
I am a reliable, confident and sociable analytics specialist, with over 19 years’ experience in data, predictive modelling & advanced analytics. With a keen eye for detail, I can deliver projects quickly and efficiently, whilst maintaining the highest of standards. I am able to work independently, without instruction and believe I can add a variety of expertise in an array of sectors, including: Telco, Retail, Retail Banking, Insurance and Consultancy
Freelance data analyst
Developed 58 category models for active & lapsed customers that generated significant incremental revenue per email sent measured across a controlled campaign assessment.
The models were deployed into BAU following the successful campaign tests.
Introduced a new brands segmentation of customers for womenswear, menswear & beauty to support the personalisation of email sends and increase engagement.
Supported John Lewis Financial Services with the development of 5 insurance acquisition models to generate incremental response of outbound FS acquisition models.
Responsible for 4 FTE and the development of all behavioural models across T-Mobile and Orange.
Developed and delivered the migration scorecards to support the launch of the new EE product allowing customers to migrate smoothly from legacy T Mobile and Orange products across to EE.
Developed a new stakeholder relationship with marketing to integrate for the first time credit risk models into the decisioning of new products to customers – this directly resulted in a reduction in forced churn.
Responsible for implementing social network influence scores for the use in marketing campaigns.
Responsible for the communication of the new customer segmentation across the wider marketing teams to start planning workshops for the use of the segments in campaign targeting selections.
Developed a behavioural credit limit management model for the International Italian portfolio.
Developed credit and marketing response models for the Partnership portfolio Littlewoods and Solution Finance.
Reviewed the current response and risk models for the Partnerships portfolio.
Presented the review to the model efficiency review committee with recommendation for redevelopment being passed.
Developed new Littlewoods/Solution Finance response and risk models for Barclaycard Partnerships.
Re-developed the direct mail campaign selection strategies using models reducing the volume of mailed accounts and increasing the response rates.
Developed the New to Brand application scorecard for Unsecured Personal Loan customers.
Conducted a policy rule review to identify redundant rules to reduce underwriting referral rates.
Carried out a strategy analysis of cut-offs for maintaining accept/bad rates.
Tested and implemented new scorecard characteristics for the model deployment.
Carried out performance monitoring of all Bank Account Application, Collections and Fraud Monitoring scorecards.
Developed a clustering model and basket analysis for the Buying and Merchandising function.
Built a departmental association model using account card transactional data.
Delivered store and department account card customer profiles using MOSAIC and ACORN data.
Developed basket analysis for accessories and menswear departments which improved store ranging decisions.
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