Ammara

Ammara

Digital Marketing Manager Turned Aspiring Data Scientist
United Arab Emirates

About Me

With over 4 years of experience as a Digital Marketing Manager, having delivered 50+ campaigns and collaborated with Fortune 500 companies, I embarked on the journey to become a Data Scientist two years ago. Equipped wit…

Experience

Digital Marketing Manager/Analyst

LaneTwelve Pakistan
Jan 2022 - Jan 2023 · 1 year

Managed digital marketing for 10+ brands in Oman, including JAC Auto G Mazda.
Received Best Marketing Award for brand success.
Designed and implemented personalized audit reporting process to ensure quality assurance across all digital platforms, reducing redundancy errors by 32%.
Consistently provided budget insights throughout campaigns, ensuring stakeholders remained informed of spending trends and progress towards achieving targets.
Successfully managed a remote team of 11 employees.
Led a cross-departmental initiative to define and track KPIs, which improved revenue forecasting accuracy by 20%.
Conducted detailed data analysis, pinpointing leakage areas.
Implemented targeted retention strategies and refined media planning, reducing churn by 12%.

Skills

Geographic Information System (GIS) PowerPoint Independent Research Institutional Review Board (IRB) Journal Articles Research and Development Initiatives Search Engine Marketing (SEM) Python Machine Learning Algorithms Data Cleaning Data Preprocessing Data Visualization Seaborn Matplotlib Statistical Analysis NLP Analytical Skills Problem Solving Communication Skills Presentation Skills Storytelling Leadership Management Skills NLTK PyTorch NumPy Pandas Scikit-learn Text Frequency Analysis Data Scraping Missing Values Treatment Beautiful Soup KNIME Hyperparameter Tuning Feature Selection SARIMA Time Series Analysis
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