Adeniyi

Adeniyi

Data Analyst
Canada

About Me

I am a proactive and results-driven Data Analyst with Masters in Applied Artificial Intelligence and Data Analytics. I am an avid learner. I excel in leveraging technology, business acumen, creativity, and problem-solvin…

Experience

Data Analyst Intern

Media Lab AI Limited
Apr 2023 - Present · 3 years 3 months

Spearheaded a Sentiment, Wordcloud, and Emoji analysis of user comments and reviews on the platform of a video streaming
service client using Python and Natural Language Processing (NLP). This provided valuable insights into customer feedback
and enhanced product development strategies.
• Executed a data-driven market segmentation analysis resulting in a 15% increase in targeted marketing effectiveness.
• Utilized Tableau and PowerBI for data visualization and dashboards to present findings to cross-functional teams and facilitate
informed decision-making.

Data Analyst Intern

Media Lab AI Limited – London, UK
Apr 2023 - Jul 2023 · 3 months

Spearheaded a Sentiment, Wordcloud, and Emoji analysis of user comments and reviews on the platform of a video streaming service client using Python and Natural Language Processing (NLP).
Provided valuable insights into customer feedback and enhanced product development strategies.
Executed a data-driven market segmentation analysis resulting in a 15% increase in targeted marketing effectiveness.
Utilized Tableau and PowerBI for data visualization and dashboards to present findings to cross-functional teams and facilitate informed decision-making.

Business Developer

Bytexperience Limited – Akure, Nigeria
Oct 2018 - Dec 2021 · 3 years 2 months

Orchestrated the development of a dynamic business model obtained through market research and Business Model Canvas using Strategyzer.
This was instrumental in the successful acquisition of over 200 early adopters at product lunch.
Crafted a compelling brand positioning and visual identity by running brand sprint session and creating stunning brand style guide design using Adobe Photoshop, XD, and Canva.
This led to a 30% increase in brand recognition within the first quarter; measured from customer survey, website and mobile app traffic, branded search volume, online brand mention, and social media engagement.
Conducted in-depth user and market research of companies using Python and Excel.
This led to the identification of key growth opportunities for the company’s products.
Examples are Bubbue, an on-demand laundry service platform and NXT Cinemas, a campus entertainment business, both in Akure and Lagos, Nigeria respectively.

Marketing Officer

Pressto Cleaning Services Ltd - Lagos, Nigeria
Jun 2019 - Sep 2019 · 3 months

Established partnerships with seven cleaning businesses, expanding brand reach and managing relationships using HubSpot.
Crafted and implemented a strategic plan for CPC advertising, social media marketing, and content creation using WordPress, Canva & Adobe Photoshop for design, Hootsuite for planning & scheduling, Google Trends, Unsplash, Pinterest, etc., resulting in a 20% increase in online engagement.
Successfully leveraged innovative zero-cost offline marketing channels such as referral partnership with complimentary brands and brand promotion through free networking events and volunteering in community engagement programs, leading to a 25% expansion in the customer base.
Developed and executed targeted email marketing campaigns using Mailchimp, driving increased customer engagement.

Marketing Executive

Jemras Homes & Properties Ltd - Lagos, Nigeria
Jan 2019 - May 2019 · 4 months

Successfully closed sales with clients for land acquisition, contributing to a 10% increase in overall sales revenue.
Led a dynamic marketing team in planning and implementing online and offline strategies, utilizing Canva for visual content creation.
Developed and executed innovative marketing strategies, including Google Ads, resulting in a 15% improvement in online advertising effectiveness.

Geophysicist, Youth Corp

Ondo State Ministry of Works – Akure, Nigeria
Mar 2017 - Feb 2018 · 11 months

Conducted a comprehensive groundwater investigation project, acquiring resistivity data and utilizing RES2DINV and GeoSoft for processing and interpretation.
Authored and presented technical field reports summarizing findings and recommendations to government executives.

Skills

Analytics Data Analysis Professional Information Systems Management Microsoft Access Statistical Analysis System (SAS) Structured Query Language (SQL) Data Representation Data Analysis Skills Power BI R Programming Language (R) Excel V Lookup Power Query Pivot Table NLP Python Tableau Data Mining Database Cleaning Data Transformation Statistical analysis Digital Marketing Graphics Design Video Editing Communication Interpersonal Skills Team Leadership Organizational Skills Planning Critical Thinking Time Management Scheduling Task Management Collaboration
Report this Profile?