A polymath product leader who is skilled in leading cross-functional teams, strategy and roadmap
planning, driving user-centric product designs, and managing the full product life cycle from
concept to launch. Experien…
A polymath product leader who is skilled in leading cross-functional teams, strategy and roadmap
planning, driving user-centric product designs, and managing the full product life cycle from
concept to launch. Experience spanning B2B SaaS (Ed-Tech), Gaming, Animation Production,
Brand Marketing, and Consumer Product Licensing for past 20+years. Current AVP of Product
Design Management at a Tata Group company (TCE), leading B2B products for 3,000+ K12
schools. Proven track record launching 0→1 IPs, managed $10M+ Brand licensing programs
(Marvel, Yash Raj Films, Virat Kohli ONE8, Garfield, Hello Kitty, Doraemon), and integrating
Generative AI tools into product workflows. Blends creative vision with Agile execution, design
thinking, and data-driven A/B testing.
Specializes in Product Management, Design Management, Brands Strategic Development,
Generative AI, IP development, Experiential Events and Brand Marketing for client projects.
Spearheading the B2B products in Ed-Tech catering 3000+ schools across the K12 segment. User Experience Research, Strategic Long-term Developments, Product Management, Marketing, Creative and Product Design using design thinking processes and Agile practices for product development. Ai Integration using Generative AI tools like Midjourney, Kling Ai, Nano Banana, Leonardo Ai, ChatGPT, Copilot, Gemini, Claude, DeepSeek, AdobeXD, Suno, Canva, Figma Make, Lovable and exploring new released tools. Leading Product Design team, Market benchmarking, User Research, Product & Feature proposition, JIRA Sprint Planning, Feature Backlog Grooming, User Stories, Workflows, Information Architecture IA Diagrams, Wireframes, Excel Data models, creating PRDs & PDDs, Guiding cross functional teams towards delivery goals. Digital Marketing, Brand Marketing, SEO/SEM Campaigns, Validate optimization hypotheses through periodic A / B testing, GA4 data analysis & trends.
Chief Creative Officer and Ex-Cofounder of the company, creating & building the complete Brand development & creative strategy for client Brands & IP development for brands.
Key Projects- Virat Kohli ONE 8, Topps UK, Toonz Animation, Maya Animation, Friday Films & Balaji Telefilms.
Core member for strategy & development of Brand Licensing & Marketing division for YRF.
Worked for some of the block buster franchise DHOOM:3, DDLJ, Ek Tha Tiger, FAN, Detective Byomkesh Bakshy and earlier YRF Classic movies.
Reporting on creative development to the Chairman.
Developed & Headed the in-house Children’s IP projects in totality in terms of creative and Promo-Marketing development with PR, and Licensing teams.
Managing Animation production, Comics, Music & Sound dubbing Teams.
Animation Budgeting, Project planning & Production Execution with TV programming team on Content.
Created & Managed annual plan for Content Development & Content Acquisition.
Created IP characters like FAFA & JUNO, CAPTAIN INDIA for Spacetoon and also worked on comic series- Bal Shivba :The Maratha Warrior Prince for E-sense Entertainment.
Creative & Brand Licensing for Marvel Superheroes (Spiderman, Hulk, Iron Man etc), Hello Kitty, Doraemon, Archie, Garfield etc.
Concept Developer & Gameplay design for learning games (online & LMS).
Managing the Complete Game Life Cycle – Concept Proposals, GDDs, Rapid Protos, Alpha, Beta, Golds Project Delivery & Closures.
Liaised with the Clients & Marketing teams as per project requirements.
Two game projects won the prestigious BRANDON-HALL awards in 2008. (ICICI DQM & BranchSIM)
Produced & assisted in designing various casual K12 & learning games for clients like ICICI Bank, RBS, ABN-AMRO -UAE, Bank of America, SABIC –USA, Royal Mail –UK.
Spearheaded the Creative, Product Development, Brand Solutions Strategy, Marketing & Events for Brands & Character Licensing. Reporting to CEO. Digital Marketing, Brand Marketing, SEO/SEM Campaigns, Validate optimization hypotheses through periodic A / B testing, GA4 data analysis & trends. Creative Direction for design team and product development for Brands like Doraemon, Shin Chan, Charlie Chaplin, Albert Einstein, Garfield and other lifestyle brands. Brand Managing and Product Development with clients like Reliance Retail, Nazara Technologies, ITC, Kinder, HERO, Alpenleibe Perfetti VanMelle, Cadbury Mondelez, Bloomsbury, SteelBird, Asian Paints and other brand manufacturer.
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