Virology Brand and Customer Manager Gulf

Job Description

Virology Brand and Customer Manager Gulf

Location:Dubai

Role Overview

The Virology Brand Manager will lead multiple brands within the virology portfolio across the Gulf focusing on HIV and CMV. The role is accountable for driving strategy and execution for our established HIV and CMV brands as well as leading prelaunch readiness for our upcoming HIV pipeline.

This position combines endtoend brand ownership strong customer and KOL management and crossfunctional collaboration to maximize brand performance and support better patient outcomes in the region.

Key Responsibilities

Brand Strategy & Planning

• Lead the development and implementation of brand strategies for the HIV and CMV portfolio across the Gulf
• Develop annual and midterm brand plans including positioning messaging and tactical plans.
• Analyze market dynamics competitive activity and customer insights to identify growth opportunities and risks.

PreLaunch Readiness HIV Pipeline

• Own prelaunch planning and readiness for new HIV pipeline assets.
• Define launch strategy target segments and key value messages in alignment with medical market access and sales.
• Drive execution of prelaunch milestones (stakeholder mapping education data dissemination internal training etc.).

Marketing Execution

• Develop and adapt promotional materials and campaigns in line with global/regional strategy and local regulations.
• Plan and execute brand activities such as congress participation symposia advisory boards and educational initiatives.
• Track brand and campaign KPIs monitor performance and recommend corrective actions where needed.

KOL & Customer Management

• Build and maintain strong longterm relationships with key opinion leaders (KOLs) and key customers in HIV and CMV.
• Partner with the sales team to ensure aligned messaging and highimpact customer engagement across the Gulf.

CrossFunctional Collaboration & Governance

• Work closely with medical market access regulatory sales and other functions to ensure integrated brand execution.
• Collaborate with regional/global brand teams to align strategies while reflecting local market needs.
• Ensure all activities comply with company policies local regulations and industry codes of conduct.

Qualifications & Experience

• Bachelors degree in Pharmacy Life Sciences Business or a related field; advanced degree is a plus.
• Minimum 5 years of pharmaceutical industry experience.
• Proven experience in marketing and/or brand management; experience in infectious diseases virology or specialty care is an advantage.
• Gulf Market experience is a plus.
• Demonstrated experience in KOL engagement and customerfacing activities.
• Experience with product launches or prelaunch activities is desirable.

Skills & Competencies

• Strong strategic and analytical skills with the ability to translate insights into clear brand plans.
• Excellent relationshipbuilding and stakeholder management abilities including with senior clinicians/KOLs.
• Strong communication and presentation skills.
• Proactive resultsdriven and able to manage multiple projects and priorities.
• High level of integrity and strong compliance mindset.

Required Skills:

Preferred Skills:

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