Senior Media Buyer

About our Client

Our client is a Dubai-based fast-growing direct-to-consumer (DTC) beauty company dedicated to empowering women in the GCC and Middle East with premium confidence-boosting hair solutions. They specialize in high-quality natural hair products through their flagship brandthe regions pioneering Arabic online store for 100% Remy human hair extensions wigs clip-ins tape-ins aftercare and professional salon training.

Born from a UK-Middle East collaboration between two ambitious friends started with direct salon partnerships overcame pandemic challenges by launching a robust e-commerce platform and now serves customers across Saudi Arabia the broader MENA region and worldwide with exceptional quality color-matching expertise 24/7 consultations and free fast shipping.

Job Summary

As Senior Media Buyer & Creative Performance Lead youll lead strategy and execution establish a world-class creative testing system alongside our in-house editors and designers and create repeatable playbooks that fuel future brand launches. This is a rare chance to shape multiple brands in a fast-moving high-potential beauty space with strong internal creative support.

Key Responsibilities

• Lead full strategy setup and daily execution across Meta and Snapchat including campaign architecture audience targeting bidding and creative deployment tailored to GCC consumers.
• Develop and execute weekly/monthly scaling plans balancing horizontal (new audiences/markets) and vertical (budget increases on winners) approaches.
• Proactively manage ad fatigue through rotation refresh and performance monitoring to maintain stable long-term results.
• Optimize blended channel metrics (CAC MER) while ensuring healthy contribution margins at scale.
• Design and implement a structured creative testing framework covering angles hooks formats (video static carousel) UGC vs. produced and rapid iterations.
• Analyze performance data to deliver precise actionable creative briefs and instructions to our in-house video editor (e.g. hook structure pacing proof elements CTA placement).
• Maintain a live content pipeline testing calendar iteration backlog and documentation of key learnings to inform weekly optimizations.
• Leverage AI tools to accelerate idea generation concept variations and quick mockups for faster testing cycles.
• Build and own a comprehensive 60-day launch roadmap including phased budget ramps KPI milestones (e.g. early CPA targets winner identification thresholds) and scaling triggers.
• Ensure full tracking readiness (pixel/events attribution setup) and account hygiene before go-live.
• Lead rapid early testing to identify high-performing creatives and audiences then transition to aggressive profitable scaling.
• Document the entire process into a repeatable launch playbook for future brand expansions.

Qualifications

• Extensive hands-on expertise in media buying on both Meta Ads Manager and Snapchat Ads (mandatory; GCC/MENA experience strongly preferred).
• Proven track record scaling DTC beauty cosmetics hair or fashion brands with high AOV.
• Deep unit economics mindset: fluency in CAC MER LTV:CAC ratios contribution margin and payback period for informed scaling decisions.
• Strong creative leadership: ability to translate data into specific creative direction run structured testing and document/iterate learnings systematically.
• Organized operator with excellent planning prioritization KPI tracking and weekly reporting skills.
• Proficiency using AI for creative ideation/concepts (e.g. Midjourney ChatGPT for hooks/angles).
• Results-oriented calm under pressure (seasonal volatility) collaborative with creative teams data-driven decision-maker.

Educational & Professional Requirements

• Bachelors degree in Marketing Business or related field (or equivalent experience).
• 5 years of hands-on paid media experience with at least 3 years focused on Meta Snapchat in DTC/e-commerce.
• Demonstrated success scaling DTC beauty/cosmetics/hair brands.
• Strong preference for GCC/Middle East market experience due to cultural nuances language (Arabic/English) and seasonal peaks (Ramadan Eid White Friday/Black Friday).
• No formal certifications required but proven results in high-stakes scaling environments essential.

Apply now and join a team where creativity meets performance.

Additional Information

• Fully remote (GCC time zone alignment required for meetings and live optimizations).
• Part-time (with potential to become full-time)
  
• Opportunity to shape multiple brands in a fast-moving beauty space with strong in-house creative support.
• Only Egypt-based candidates can apply.